There has been a recent transformation in the world of technology and businesses around the world are trying to find new ways to use the most recent tech developments, like AI, to their advantage.
Mike Rucker, the chief digital officer for Active Wellness, sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss the future of technology in the fitness industry.
They discuss everything from AI and webhooks, what excites and scares Rucker when it comes to technological advancements, and much more.
Listen to the full conversation below.
Show Notes
- At 0:42 Rucker provides details on his recent tour for his new book “The Fun Habit” which analyzes how the construct of leisure and fun can impact employees.
- Rucker describes what webhooks are at 2:47 and how they are different from APIs.
- At 4:51 learn how Rucker recently used a new piece of software called Middle to help use data in innovative ways.
- Hear how clubs can use data to create triggers to communicate with members at a timely manner at 7:15.
- At 8:57 Rucker shares how using member data can help clubs tailor the fitness journey of customers to enhance relationships with the club.
- Hear how more consumers are expecting more personalized plans with their memberships at 10:37.
- At 11:42 Rucker provides his take on how AI can help assist and dramatically change the sales process at clubs.
- Learn how Rucker and his team at Active Wellness are testing different ways of using AI and how it can help the member experience at 13:32.
- At 17:10 Rucker explains why clubs need to make their spaces more inclusive to reach non-regular visitors.
- Hear about some of the potential downsides of recent developments with AI and other technology at 18:39.
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