• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Providing Personalized Experiences

Liz Robinson by Liz Robinson
August 29, 2023
in In Print, Solutions On, Vendor Content
0
Personalized Experiences
Share on FacebookShare on LinkedIn

Liz Robinson, the CEO of myVitFit, shares how to scale your human intelligence to provide members with personalized experiences.

How can clubs give members the personalization they want?

“Give me what I want, when I want it, before I ask for it.” This is what consumers have been conditioned to expect, and thanks to savvy algorithms, this is what they get, for better or worse.

How can the club industry meet those expectations, create a great member experience for everyone and still give the best, most responsible fitness solutions to each individual member?

With limited resources, the drive to provide personalized experiences may have you running to AI integration classes, rethinking your business model or hoping it’s a passing phase. If you’re expecting a shift in trends, you might want to rethink your position. But, there’s no need to scuttle your current business or jump into the deep end of software engineering. The question to ask yourself is not how to leverage artificial intelligence but how to scale your human intelligence.

Here’s what we know about the club consumer. Current fitness club members are five times more likely to turn to third party fitness apps than their club’s in-house fitness team. Reasons given for this preference are “ease of use,” the “flexibility” and “they’re cheap.” Most of these members mix and match apps attempting to achieve a personalized solution. If your club has an app, it’s highly likely members mix and match it with non-club related apps. They use one for cardio motivation another for planning workouts and yet another for learning new exercises. This is not news to anyone who’s been working in a club for more than a few weeks, but it’s worth considering in the context of scaling personalized fitness solutions.

There are many problems with a self-curated approach. Members get what they want, when they want it, but perhaps not what will help them or be beneficial in the long-term. From a member engagement standpoint, it’s problematic. Having members who are guided by apps and not a club team makes the club a commodity and not a valued resource. If you’ve invested in a club app without it being fully customized to the individual member’s fitness needs, the value may be squandered.

The most obvious solution is to create your own app that customizes the experience for each user. Of course that can be done, but it can get pricey. You could also find a software partner. But, there are immediate ways in which you can leverage your existing team. Do your onboarding activities address third party apps and offer consults to help curate them? Is your fitness team versed in the apps that are most widely used at your club?

The goal is not to endorse an app, but to re-establish your team as the primary resource to guide and support your membership. Every time your member uses a third party app that your team has helped them to personalize, they will thank your team, not the software developer. Your team gives your members what they need the way they want it.

Tags: myVitFitoperationspersonalizedpersonalized serviceSeptember 2023
Previous Post

Touchless Technology: Outdated Tech Can’t Touch This

Next Post

Workout to Reduce Worry

Liz Robinson

Liz Robinson

Liz Robinson is the CEO of myVitFit, a white labled customized fitness solution designed to connect club members to their training team. She can be reached at liz@myvitfit.com.

Related Posts

CryoBuilt
Interviews

CryoBuilt is the Cornerstone of Recovery for UFC GYM

September 20, 2023
Hapana
Supplier News

Hapana Partners with Stripe to Expand Globally

September 14, 2023
Fit Athletic Club
Supplier News

San Diego’s Fit Athletic Club Partners with iFIT

September 7, 2023
Human touch
Interviews

Human Touch and the Lasting Impact of Relaxation for Valley Fitness

September 7, 2023
FITLIFE
Interviews

FITLIFE: An Insurance Company that Truly Understands the Industry

September 6, 2023
Club Automation
Interviews

Club Automation Exceeds Midway Motion and Fitness’ Expectations

September 5, 2023
Next Post
Workout to Reduce Worry

Workout to Reduce Worry

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In