Hapana, a rapidly growing end-to-end fitness technology platform, announced a new investment from Riverside Acceleration Capital (RAC), a multi-stage growth fund based out of New York. With plans of further expansion into the U.S. market, Hapana will be using the investment to drive growth and brand awareness across North America.
“With the new investment from RAC, Hapana is even better positioned to fill the significant gap for owners and operators in the boutique fitness space, especially at a multisite, or franchised level,” said Jarron Aizen, the CEO of Hapana. “Members want a personalized, high-end experience, while studio owners struggle with complex operations and reporting across the business. Hapana’s software is designed to empower fitness establishments to deliver tailored digital experiences and turn member engagement into a competitive advantage.”
Hapana has experienced rapid growth, initially focused on Australia and now expanding across Asia, Europe and North America. With thousands of gyms and fitness studios as customers, their specialty is multi-location businesses with 60% of their customers managing at least five fitness locations. Over $300 million in payments are processed annually through the Hapana platform, and their customers include global brands like Gold’s Gym, UFC Gym, F45, KX Pilates, Strong Pilates, and Body Fit Training.
“Fitness studios today must offer top-tier digital experiences for their members,” said Aakash Patel, the principal at RAC. “The journey no longer starts and ends at the gym door; it’s now an ongoing customer relationship weaving technology with fitness. Hapana’s software is primed to help brands harness this shift and turn digital member engagement into a competitive advantage.”
With the new investment from RAC, Hapana plans to accelerate its growth in the U.S. The company plans to hire new team members, develop new products and features, and expand its marketing reach.
