F45 Training has announced the launch of FIT (Functional Inspired Training) House of Brands, a new parent company designed to unify its fitness and wellness offerings under a single vision. The new brand marks a strategic shift for the company, integrating F45 Training, FS8, VAURA Pilates and recovery services into a cohesive ecosystem focused on holistic health.
With more than 1,500 studio locations across 55 countries, FIT aims to deliver a comprehensive approach to movement, strength and recovery — enhancing both physical and mental well-being.
Tom Dowd, CEO of FIT, emphasized that this launch represents a major transformation for the company and the fitness industry at large.
“The launch of FIT marks a pivotal moment for the fitness and wellness industry,” said Dowd, in a statement. “We’re not just evolving – we’re redefining ourselves as well as our brand story, enabling expansion under our umbrella to include new modalities whether through acquisition or development. FIT is leading the charge in holistic wellness by uniting F45 Training, FS8, VAURA Pilates and our recovery services under one powerful vision. This is about empowering communities worldwide to move better, feel stronger and live longer.”
Under the FIT umbrella, the company is consolidating its core brands:
- F45 Training – A high-intensity, team-based functional training system designed for all fitness levels, offering 45-minute strength and cardio sessions backed by sports science.
- FS8 – A fusion of Pilates, Tone, and Yoga, combining eight science-backed elements for a low-impact, high-energy experience designed to improve strength, flexibility, and mental well-being.
- VAURA Pilates – A modern take on reformer Pilates, blending precision with athletic training in an immersive studio setting featuring neon lights, mirrored ceilings, and an upbeat atmosphere.
Beyond fitness, FIT is also expanding into wellness and recovery, providing strategic partnerships with cold plunge therapy, infrared saunas and percussion therapies to help members optimize performance and well-being.
In 2024, FIT brands experienced significant growth, including:
- 12.4% increase in global average unit volumes for F45 Training
- 23.9% growth for FS8
- 51.1% expansion for VAURA Pilates
- 75 new studio openings across the portfolio
The company’s long-term vision revolves around three key pillars:
- The Power of Movement: FIT believes that every workout, every recovery session, and every moment inside our studios has the power to transform lives. Whether it’s pushing your limits in a functional workout, strength in a Pilates session, or accelerating recovery through wellness innovations, FIT provides the tools to achieve outstanding results and long-lasting wellness.
- The Strength of Community: FIT goes beyond individual transformation. It’s about creating healthier, stronger communities. The level of enthusiasm and involvement we have created over the last 10 years with our large members sets a new standard others in our category are envious of. From local franchise owners to members in every class, FIT builds spaces where people push themselves, support each other, and improve together.
- The Future of Wellness: At the heart of FIT is a business model that drives impact. Whether you’re a new entrepreneur opening a franchise or a member stepping into a class, FIT is designed to elevate lives – helping people reach their full potential physically, mentally, and socially. This repositioning sends a strong message that we are committed to each of our current and future modalities as we continue to grow and evolve.
According to the company, FIT’s commitment to scaling its franchise network ensures that entrepreneurs and fitness professionals can tap into proven business models, operational support, and structured training programs to build successful studios worldwide.
For more information regarding FIT, please visit www.functionalinspiredtraining.com.
