September 2025 Club of the Month, presented by Mindbody
BODYROK, San Francisco, California and New York, New York, est. 2012
BODYROK’s Background
Since 2012, BODYROK has combined boutique fitness and traditional gym workouts to redefine fitness. Blending Pilates, strength training and cardio, BODYROK gives members a high-energy, full-body workout. BODYROK uses custom, high-intensity reformers to provide higher resistance and more dynamic movement, setting their workouts apart from traditional Pilates.
With 28 locations and ambitious plans for growth, BODYROK needed software to grow with them — they found that with Mindbody.
How the Mindbody Partnership Drives BODYROK’s Mission
At its core, BODYROK’s mission is to empower and support members on their wellness journey through quality fitness. Jakob Irion, the CEO and co-founder of BODYROK, said the collaboration with Mindbody has only pushed their mission forward, especially through periods of growth.
“As we’ve grown, that level of amazing support has never changed,” said Irion. “As we’ve added franchisees that support has only increased. I think the trajectory of where Mindbody is headed right now with some of the new technologies is exciting.”
One tool Irion highlighted is Mindbody’s Marketing Suite, which includes features for campaign planning, automated alerts, performance tracking and more.
Every employee can manage the marketing platform regardless of where they are. With franchises across the country, this has streamlined company-wide and member communication for BODYROK. All Irion has to do is connect franchisees with Mindbody to get new locations up and running.
Irion also praised Mindbody’s analytics abilities. From data on class attendance to revenue and member feedback, the reporting features help BODYROK make more informed decisions to enhance their operations.
The Future for BODYROK and Mindbody
With Mindbody’s robust support system and evolving tech, Irion hopes the collaboration will continue to foster growth, community and innovation — even as BODYROK expands and evolves.
“I really believe in where Mindbody is headed,” said Irion. “I’ve seen and experienced the growth to this point, and I want to continue to be a part of that and benefit from it in the future. We’ve been with Mindbody now for a long time, and we expect to be with them for a lot longer.”
Created in partnership with Mindbody. Visit mindbodyonline.com for more information on how they can help your fitness business.
