As participation in strength training continues to surge, versatile equipment like FITBENCH is in greater demand at health clubs and boutique fitness studios. These space-saving, all-in-one adjustable benches, equipped with multiple sets of dumbbells, kettlebells, FITBANDS and more, offer valuable variety on the gym floor for stand-alone workouts or in small to large group training.
To make informed business decisions about optimal floor layouts; equipment configurations; demo/pilot pieces; number of units; and new programs, spaces and facilities, gym operators are increasingly relying on asset management tools that capture usage data on equipment.
Ecofit’s asset management includes advanced accelerometer movement detection and vibration technology that now can measure analytics on FITBENCH. In fact, Ecofit data shows that the average daily usage of FITBENCHs units at HVLP clubs is higher than most other comparable strength units.
“We’ve always known how popular FITBENCHs are in gyms,” said Tyler Danen, the founder and CEO of FITBENCH. “Since 2019, we’ve been working with Ecofit to give facility operators real-time data about how much FITBENCHs are used. This helps them test our units in different places throughout the club to see where and when utilization is highest.”
Data also shows average peak usage during the day, which is particularly helpful for 24-hour facilities and programming considerations. Note that the trackers measure when users are on the bench; the time they are using the bands or other accessories off to the side is not included, and is over and above the shown usage time.
With high accuracy, a custom wireless protocol and long battery life, Ecofit’s platform enables gyms to best accommodate their members — and thereby ultimately increase engagement, sales and retention.
Contact the FITBENCH team at sales@fitbench.com for a free, 15-minute demo of Ecofit’s software.
