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Home Podcast

How AI Is Transforming Fitness Clubs with Brian Holmes of AI Front Desk

John Reecer by John Reecer
November 12, 2025
in Podcast
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AI Front Desk
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With the ongoing AI-craze, there’s newfound potential for clubs to bridge gaps in service quality and sales execution for lasting improvement. That’s why companies like AI Front Desk are stepping up to offer promising results amid this national trend.

Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Brian Holmes, the CEO of AI Front Desk, to discuss how the company was created, how it’s helping the club industry and what Holmes believes the next years of AI will look like.

He also discusses how challenges with staffing and customer communication inspired the creation of AI-powered front desk tools that drastically reduce response times and improve sales follow-up, resulting in better member engagement and operational efficiency.

Listen to the conversation below.

Club Solutions Magazine · How AI Is Transforming Fitness Clubs with Brian Holmes of AI Front Desk

Show Notes

  • At 1:08 Holmes details his journey in the fitness industry and how he got to where he’s at today.
  • Learn how Holmes built AI Front Desk and how it can directly help fitness clubs at 4:55.
  • At 8:10 hear how the next five to 10 years may look like with AI in the industry.
  • Holmes shares how the technology of AI can learn about brands and customize to a specific club at 12:31.
  • At 14:12 find out about the data protection aspects of using AI within the industry.
  • Hear about the misconceptions and false ideas that many people are having with using AI to benefit their clubs at 15:35.
  • At 19:40 listen to Holmes detail client success stories who have implemented his company’s system and are seeing the benefits.
  • Learn how Holmes believes the future of AI adoption will look like over the next decade in the industry at 23:28.
  • At 24:58 hear the one thing Holmes wants listeners to learn from this conversation on AI.

Subscribe to the Club Solutions Magazine podcast on Apple Podcasts, SoundCloud and Spotify.

Stay ahead in the fitness industry with exclusive updates!

Tags: AI Front DeskAI technologyBrian HolmesClub Solutions podcastfeaturedfitnessoperations
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John Reecer

John Reecer

John Reecer is an assistant editor at Peake Media.

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