Clive Chesser, the CEO of PureGym, shared the evolution of the brand from its start in the U.K. to its global expansion across Europe, the Middle East and the U.S.
The conversation highlights the brand’s success and Chesser’s background in the pub industry and its similarities to the fitness industry. Chesser also talks about global fitness trends and the future of PureGym as it continues to expand.
Show Notes:
- At 1:18, Chesser details the origin of PureGym in the U.K. and how the brand’s model allowed them to expand into Europe and the Middle East.
- Chesser shares how PureGym acquired Blink Fitness in New York and New Jersey as part of its venture into the U.S. market at 3:05.
- At 5:11, Chesser shares his background in the pub business and as a marathon runner, which allowed him to come into his role as CEO, as well as the similarities between the two industries.
- Chesser highlights the key differentiators of PureGym including its accessibility, flexibility and high quality equipment at 8:32.
- At 11:56, Chesser explains what he’s learned about the fitness industry since he became CEO and what he is seeing in terms of global trends such as growth in functional training, increase in social and community activity, and how PureGym is looking at reformer Pilates.
- Chesser emphasizes how the brand’s flexibility on format and size helps them with expansion in the U.S., as well as how partners have also helped with growth plans at 16:30.
- Lastly, at 18:14, Chesser reiterates his excitement about moving into the U.S. market and how great the feedback from staff and members have been so far.
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