10X Health, a leader in personalized health optimization and performance-driven wellness solutions, announced the appointment of Jeff Zwiefel as president and COO, alongside the expansion of its executive leadership team — marking a significant step forward in the company’s mission to become a global leader in precision health, human performance and longevity.
Zwiefel brings more than three decades of executive leadership in the health, fitness and wellness industry. Most recently, he served as president and COO of Life Time, where he helped scale the company into a multi-billion-dollar healthy lifestyle platform with more than 160 locations and over 30,000 employees.
In his new role, Zwiefel will focus on accelerating 10X Health’s growth strategy, scaling operations, expanding its footprint, and advancing its position at the forefront of personalized health, performance optimization and longevity.
“This is a pivotal moment in the evolution of health and wellness,” said Zwiefel. “Consumers are moving away from fragmented solutions and toward integrated, personalized approaches that combine diagnostics, lifestyle and medical insight into a single, actionable pathway. 10X Health is uniquely positioned to lead in this space, and I’m excited to help scale that vision.”
In parallel with Zwiefel’s appointment, 10X Health has assembled a world-class executive leadership team with deep expertise across health care, life sciences, AI infrastructure, human performance, regulatory, product innovation and development, legal, finance, technology, marketing, and revenue growth:
- • Dr. Kent Bradley, the chief medical executive, a physician-executive with C-suite medical leadership across health system, health plan, and retail health sectors, and a track record of clinical transformation driving measurable business outcomes. A decorated U.S. Army veteran, he has consistently shaped the frontier of preventive, personalized medicine at scale.
- Shivani Kaul, the chief legal officer, brings more than 20 years of global experience across healthcare, medical device, and pharmaceutical sectors, with leadership spanning over $8 billion in M&A and more than $10 billion in negotiated transactions.
- Ashish “Ash” Bhuskute, the chief financial officer, a seasoned finance leader with more than 28 years of experience across high-tech, medical device, and manufacturing sectors, known for building high-performing finance organizations and driving operational discipline.
- Prasanna Sivakumar, the chief technology officer, nearly two decades of engineering and platform leadership, specializing in scalable, secure, AI-enabled enterprise systems and multi-cloud environments.
- Will Sliger, the chief marketing officer, brings more than 20 years of experience building iconic brands and leading high-impact marketing initiatives across media, technology, and consumer sectors, with multiple Emmy Awards and patented innovations.
- Craig Gatzlaff, the VP of sales, a proven revenue leader with over 25 years of experience driving more than $3.5 billion in sales across health, fitness, SaaS and cloud infrastructure.
Together, this leadership team brings unmatched experience in scaling complex organizations, building high-performance cultures, and delivering measurable business and customer outcomes.
“10X Health is assembling one of the most experienced and dynamic leadership teams in the industry,” said Brandon Dawson, the chairman and CEO of Cardone Ventures and 10X Health. “This team, combined with our broader leadership across health and human performance, life sciences, product innovation, operations, and growth, positions us to scale faster, innovate more effectively and lead the future of personalized health.”
10X Health has built a strong reputation for its data-driven, individualized approach — leveraging advanced diagnostics, biomarker analysis, and targeted protocols to help individuals optimize performance, energy and long-term health outcomes.
Through Cardone Ventures’ strategic investment in REVIV Global — now operating in 47 countries — and its recently announced partnership with M42 in Abu Dhabi to advance precision nutrition and human performance across the Middle East, 10X Health is rapidly establishing a global platform for personalized health.
Combined with its newly expanded U.S. leadership team, 10X Health is uniquely positioned as the only company building a fully integrated, global ecosystem for personalized health, longevity and human optimization — delivering science-backed, individualized solutions at scale.
By integrating diagnostics, medical insight, and performance optimization into a unified platform, 10X Health is redefining how individuals access and experience health — shifting from reactive care to proactive, precision-driven outcomes worldwide.
The company will continue to expand its offerings, enhance its clinical and performance capabilities, and pursue strategic partnerships to extend its reach across both consumer and enterprise channels.
