I am sure there are some of you chuckling at the title. Decorating, are you serious!? Yes I am.
When I ran clubs, we decorated for the holidays and the change of seasons. I would say that 90 percent of your members do some sort of decorating at home for the different seasons. Why? They enjoy a variation in surroundings. Now, imagine bringing that same variation into the club. Put up a tree for Christmas! Have Santa come to see the kids or arrange for a Saturday visit to the club.
The key is to have an atmosphere that people enjoy coming to. I am sure there are a few members that will laugh at your scarecrow by the front desk for Halloween. But, 95 percent of your members will appreciate the change of seasons and holidays in your club.
Eric Vyborny
Fitness Marketing Contributor
