I have probably said the following more than 10,000 times in my life: “The purpose of marketing is to get...

I teach five steps when it comes to the membership sales process.  Meet and Greet Qualify Build value Present prices...

Hard selling is a sales tool that many membership sales people resort to using, despite its many downsides…(click above to...

The four-quadrant theory of personality has been around since the days of Hippocrates. More recently, the famous psychologist Carl Jung’s...

Do you have a referral program? I am guessing that you do. Maybe you give away a free month for...

I have been part of the fitness industry since 1995. I am 41 years old, so that means I began...

You want more training clients. You want more for team training, for small group and for one-on-one. You want this...

You can have the nicest gym in town, with the best equipment money can buy, and the most qualified and...