One of the most underestimated sales tools is body language, and in particular, facial expressions. We all know that effective...

Mental toughness is “a measure of individual resilience and confidence that may predict success in sports, education and work.” We...

Retaining customers at a fitness club is more important than ever. As a manager or owner, we are seeing greater...

A club joining fee or initiation fee has historically been a one-off fee that “got you into the club.” In...

We know that new sales are easier to achieve when we have made a connection with the prospect. Sometimes because...

There are many qualities and characteristics that make a great sales person, but I have picked out some that I...

At this time of year all fitness clubs will get a surge of new members, and most of these people...

When someone walks into your club you need to ensure that you don’t try to “sell” to them in the...