The Essentials

Recently, my friend and Wisconsin Athletic Club colleague, Mark Baumhardt, turned 40. To celebrate, we enjoyed a delicious lunch, and I asked him, “What word...

While boutique fitness may have dominated the group fitness scene lately, big-box clubs and fitness chains are figuring out ways to create the boutique experience...

I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to...

Have you ever found yourself frustrated as a leader trying to get things done? Have you ever asked yourself or your leadership team, “Why won’t...

The importance of relationships and belonging is directly connected to one’s personal well-being and mental health. And for us, IHRSA research shows that relationships equal...

In an ideal world, we are always looking for ways to make all of our customers happy, all the time. In reality, however, we face...

While we often take the time and effort to budget and strategize for sales success, it is equally important to develop and implement a retention...

When days get hectic, it’s easy to put off taking the time to develop your club’s marketing plan. However, marketing is an investment in your...