Marketing & Sales

Steve Ayers, the SVP of business development for ROR, shares how an effective social media strategy can help health clubs grow their brand, engage members...

Joining a gym can be intimidating, and excuses often stand in the way of stepping through the doors. Chuze Fitness is tackling this head-on with...

In today’s online-crazed culture, marketing your club and getting your brand in front of as many potential members as possible is essential to the livelihood...

Justin Hanover, the president of Fitness Revolution, shares how a compelling offer makes it easy for the right customer to do business with you. When...

Praveen Ramarao shares tips for leveraging social media to elevate your fitness facility in 2025 and beyond. Social media is ever evolving, now more than...

Six questions with Mindi Bridges, the chief brand and marketing officer at VASA Fitness. 1. How did you get your start in the fitness industry? I...

Christian Menard, the marketing manager at Jonas Fitness, shares tips for utilizing SMS marketing to the fullest. In today's fast-paced digital world, text message marketing...

Chris Appiah, the founder and CEO at The Sales Arms, shares six tips for creating a well-organized sales process. As a busy studio owner, the...