Marketing & Sales

Justin Hanover, the president of Fitness Revolution, shares how a compelling offer makes it easy for the right customer to do business with you. When...

Praveen Ramarao shares tips for leveraging social media to elevate your fitness facility in 2025 and beyond. Social media is ever evolving, now more than...

Six questions with Mindi Bridges, the chief brand and marketing officer at VASA Fitness. 1. How did you get your start in the fitness industry? I...

Christian Menard, the marketing manager at Jonas Fitness, shares tips for utilizing SMS marketing to the fullest. In today's fast-paced digital world, text message marketing...

Chris Appiah, the founder and CEO at The Sales Arms, shares six tips for creating a well-organized sales process. As a busy studio owner, the...

Social media has come a long way since the Myspace days. Is your facility up-to-date on the best marketing strategies? Make sure your campaigns can...

Strategies from three industry leaders about creating social media content for your community. As the old saying goes, “The eyes are a window into the...

Industry experts discuss the growing interest of digital marketing and how they’re using different technologies to attract new leads. The world of digital marketing is...