Marketing & Sales

Tim Monacella, a senior marketing consultant dedicated to the fitness industry at UpSwell Marketing, shares how, in a slower economy, gyms that embrace AI-powered marketing...

Steve Ayers, the SVP Business Development of ROR, shares how health clubs can leverage technology and personalization to boost member retention, engagement and satisfaction. In...

Jarrod Saracco, the president and CEO of the Health Club Doctor, shares how to not leave your membership sales to a game of revenue roulette....

Steve Ayers, the SVP of business development for ROR, shares how an effective social media strategy can help health clubs grow their brand, engage members...

Joining a gym can be intimidating, and excuses often stand in the way of stepping through the doors. Chuze Fitness is tackling this head-on with...

In today’s online-crazed culture, marketing your club and getting your brand in front of as many potential members as possible is essential to the livelihood...

Justin Hanover, the president of Fitness Revolution, shares how a compelling offer makes it easy for the right customer to do business with you. When...

Praveen Ramarao shares tips for leveraging social media to elevate your fitness facility in 2025 and beyond. Social media is ever evolving, now more than...