Marketing & Sales

Three ways you can make profitability happen through retaining members in your fitness business. As a business owner, you may be familiar with this popular...

Learn how to use the two platforms most fitness professionals do not consider when it comes to generating leads with social media. Social media plays...

The top three marketing trends of 2021, courtesy of PURE Group's Gary Wise. One of the most challenging aspects of club operations over the last...

Education and affirmation play tremendous roles in sourcing more reluctant individuals as new members or clients of your fitness business.  Despite the strength of your...

On February 17, Club Solutions Magazine presented the second installment of a monthly virtual roundtable series on thought leadership, surrounding industry marketing, PR and communication...

Here are the strategies and tactics two health clubs are using for successful sales and marketing in the moment, post-COVID. There are dozens of sales...

How consumer trends have changed since COVID, what to know about the new marketplace, and how clubs can use these trends to their advantage. Many...

Top Takeaway: What to know about the opportunity baby boomers provide, nuances in marketing to this group, and why Bloomberg Opinion columnist Andrea Felsted is...