Marketing & Sales

Yesterday we released an article on content marketing in which our assistant editor, Rachel Zabonick, interviewed Merritt Athletic Clubs’ marketing director on its importance. Many...

Photo courtesy of Merritt Athletic Clubs. Content marketing through internal and external blogs, articles and other mediums is a great way to improve retention and...

Brian Calegari. The key to UFC Gym’s social media success isn’t a result of the number of posts or tweets the company produces in a...

Many gyms and fitness centers advertise trial memberships allowing prospects to try the gym free for three days, seven days or more. Most of these...

At inSegment, creativity, strategy and quantifiable marketing results are three valued components of e-mail marketing campaigns. Alexander Kesler, the president of inSegment, founded the company...

Okay, you’ve done all the demographic studies, traffic counts and competition analysis and you know the exact location to open your new club. The next...

Whether you own a small personal training studio or a 75,000-square-foot big box, you have people who help you run your business in exchange for...

The next time you are in the checkout line at your supermarket, take a look at the covers of the fitness magazines on the racks....