Marketing & Sales

Hayley Schnell. I’m sure you’ve heard it before — if you’re not on Facebook or Twitter (or at least LinkedIn!), you’re dropping the ball big...

Why do people cancel their gym membership? Did they move away? Die? Switch gyms? Lose their job? Those four reasons account for less than 10...

Less than 2 percent of all people who join gyms do so because they want to hire a personal trainer. About 5 percent of the...

There seems to be a personal training studio, cycling studio, CrossFit or other specialty micro-gym popping up on every corner. Facilities like this all cater...

There are many things you need to do well during the membership sales process. You need to be upbeat, enthusiastic, positive, a good listener and...

Hayley Schnell. Press releases are key in getting people to follow your company. If you’ve got a new product or a record-amount of sales to...

Marketing has changed tremendously over the last five years. Facebook, which originally started out as a way for college students to keep in touch with...

Generating high-quality sales leads in the fitness industry does take work. Any industry consultant will still say buddy referrals are the best sources, and word-of-mouth...