Marketing & Sales

This week, the ball will drop in Times Square and people from all over will be getting ready to start their new year’s resolutions. This...

Donyel Cerceo, Director of Marketing for Merritt Athletic Clubs. Do we hire an internal graphic designer or outsource all graphics? This is the question many...

Patrick Strait. Apparently this whole “social media” thing isn’t going away. While it’s important to have a social media presence for your club, it’s even...

Sometimes building rapport and giving a great tour doesn’t always lead to a sale. What do our sales team members do when their guest just...

Far too often, our sales employees try to impress our guests with their knowledge of fitness and the facility. However, we must ensure that they...

Congratulations! You made it through the slow summer months! The final days of summer have come to a close — the kids are back to...

As leaders, we are constantly looking for ways to motivate and inspire our sales team. Selling is all about the transference of energy, and if...

Far too often we confuse training and lecturing. It’s an easy mistake to make. It’s common for owners and managers to tell our sales team...