Marketing & Sales

Personal training at GHF. Thanksgiving will be upon us before we know it, and soon after, Christmas and the New Year. For each holiday, specific...

After being in this industry for over 30 years, I have seen the idea of a “One-Day Membership Sale” fall in and out of favor...

If ever there was a magic bullet for lead generation that I’ve found in my six years of owning personal training studios, it’s a tool...

Sales people develop routines. They are victims of habit. Many come in at exactly the same time, start their day the same way, eat lunch...

Kari Bedgood, Vice President of Marketing & PR, Club One If you’re like the overwhelming majority of us, your morning office ritual consists of coffee,...

If your membership marketplace includes local corporations, then you should plan an organized strategy to reach out to their employees. In order to simplify that...

Sometimes certain activities give great results, but eventually they get stale and fizzle out. You have to be continuously finding new avenues to reach people....

This age group has traditionally been thought of as the leading health club market. Not so anymore. The age group with the most disposable income...