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Webster's defines retention (ri-tent-shun) as, the act of keeping in your possession. Retention certainly receives a tremendous amount of discussion and press in our industry,...

Take the road to peak performance. The road is not easy or free. Programming over and above the "core" club offerings should be fee based....

Whether your business is in an economic slump or your sales have been skyrocketing, you know things can change in an instant. That's why you...

How great would it be to sell personal training sessions to every member of your health club? To truly maximize the number of members that...

The typical club averages 3 - 7 percent returns on their monthly EFT and credit card electronic billing transactions. This means you're really only receiving...

As a club owner, it should not be a question of "if" you will be sued; you should be asking the question of "when." Unfortunately,...

As a club owner, it should not be a question of "if" you will be sued; you should be asking the question of "when." Unfortunately,...

One problem that health clubs are experiencing today is their members' problems are becoming increasingly complex. For example, they desire to look and feel better,...