Personal Training

How clubs are educating personal trainers and increasing personal training sales. Personal training (PT) continues to be a strong trend in the fitness industry. Ranking...

Gini Grimsley, the director of fitness product for VASA Fitness, shares why you need to start empowering your personal trainers. As the popularity of personal...

How an omnichannel approach can make your club’s personal training services your No. 1 profit center. Omnichannel hybrid services. Try saying that five times fast....

How to best serve the "other 80%" to ensure exercise at your gym leads to a lifelong habit, and not just another failed attempt at...

Personal training has been a mainstay on the ACSM’s Fitness Trends Survey since it was first published in 2006, never dropping below the top 10....

Victor Troha with Cincinnati Sports Club shares how their personal training program for those with long-term COVID symptoms came about and what health clubs should...

Personal training (PT) has been a mainstay on clubs’ offering lists for years, but 2020 showed owners that it can also thrive as a virtual...

Personal trainers today are finding success amid COVID-19. Personal training can be a major revenue driver and is definitely one of the “stickiest” connection points...