Solutions On

The gift of good health is quickly becoming one of the most popular and widely purchased during the holidays. From fitness trackers and other technological...

What is the first thing you do when you wake up in the morning? If you’re like me, you’re looking at various social media sites...

If one could attribute a single marketing source as responsible for building the gym and fitness industry today, it would definitely be direct mail (DM)....

If your health club is not currently charging an annual fee, this is the time to consider it and potentially implement it for 2018. Clubs...

The value and demand for recovery services has been gaining steam in 2017. The increased demand also presents a unique revenue opportunity within health clubs...

The majority of Americans are not club members, but the majority of Americans do work. And therein lies an opportunity for fitness professionals and clubs...

What’s new in gym marketing? The answer to this question often depends on the gym’s level of marketing sophistication and/or the type of gym one...

I see similarities between Darwinism and club management software. Please, before you spit out your coffee, let me explain. In 1835, when Charles Darwin first arrived...