Brand Voice

How Perspire Sauna Studio delivers on its mission to improve lives and better the world through elevated experiences and care. Lee Braun was 24 years...

As a major provider of the world’s best fitness content, FitnessOnDemand is ever evolving to help clubs continuously engage members through exceptional experiences. Having spent...

As an elite trainer to several World Champion martial arts fighters, Ed Zouroudis knew the necessity of accurate and regular body composition measures. “Nobody lives...

Rita Goldberg got the idea in 1981 to open a private swim school in the basement of her Manchester, England, home. What she didn’t know...

Ten years ago, Jarron Aizen started a company while studying at the University of New South Wales in Sydney, Australia. The company was OneFitStop, a...

Germany’s first scale factory was founded in 1840 by A.C.C. Joachims. He produced weigh bridges, decimal scales and more to be sold all over the...

Few companies have such a storied background in fitness as LES MILLS.  The brand originated in 1968 as a small gym in Auckland, New Zealand,...

Fitness is vital for everyone in order to have a good quality of life.  However, the reality is that much of the U.S. population does...