Vendor Content

Recently, an owner of several health clubs called me to discuss the pros and cons of ownership versus subcontracting his juice bar. My initial response...

It was the Cheshire Cat who said to Alice, “If you don’t know where you are going, any road will get you there.” So true...

From 2007 to 2010, the largest increase in personal training offerings were for small group sessions and partner sessions, according to IDEA Health and Fitness...

Sales drive profitability in any industry, and the fitness industry is no different. Whether you want to increase your membership core, personal training revenue or...

Software and billing companies, like club operators, get approached all the time by banks and merchant service companies trying to grab a piece of the...

What is Total Fitness? One of the best definitions of fitness comes from the President’s Council on Physical Fitness and Sports. It describes fitness as,...

The New Year typically means a new budget and sometimes a new focus or direction for most clubs. For a smaller group, it’s only about...

It could easily be argued that nutrition is more than half the battle. However, most members don’t recognize the benefit. Why? It’s really quite simple....