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One of the more sought after aspects of physical fitness also happens to be one of the hardest to achieve. Almost daily, athletes and fitness...

Myth 1 People who visit juice bars in health clubs are nothing more than testosterone laden Neanderthals aggressively ingesting synthetic 80 gram protein shakes and...

A pillar is defined as an upright support for a superstructure. Getting ahead in life is like building a superstructure – in order for the...

As we move into 2010, our nation’s economy is in a pickle – fortunately, we are in the health club business. I don’t think that...

Pilates Reformer Group Training can generate incremental revenue ranging from $75,000 to $215,000 per year,  so it’s not surprising that as the demand for Pilates...

Think about what it would be like to offer members an experience that would let them exercise in the lush forests of Hawaii, hike the...

Managing a fitness center that is profitable, efficient and enjoyed by members is a difficult task. I have heard many people new to the industry...

When outsiders look at our industry, they can find it hard to understand the poor retention rates that it often produces. While attracting and keeping...