Vendor Content

For more than 80 years Pilates has been an exercise system focused on improving strength, flexibility and body awareness through controlled and precise movements using...

Your members are a captive audience, so why not tap into that resource for valuable feedback, comments, opinions and attitudes about topics that can improve...

“Just Do It” is a phrase that we have all heard through Nike’s advertising campaigns. Those of us who work in the fields of health,...

By this point in the year, the New Year’s Resolutioners have either joined a club (hopefully yours!) or given up, to maybe try again next...

Recently, an owner of several health clubs called me to discuss the pros and cons of ownership versus subcontracting his juice bar. My initial response...

It was the Cheshire Cat who said to Alice, “If you don’t know where you are going, any road will get you there.” So true...

From 2007 to 2010, the largest increase in personal training offerings were for small group sessions and partner sessions, according to IDEA Health and Fitness...

Sales drive profitability in any industry, and the fitness industry is no different. Whether you want to increase your membership core, personal training revenue or...