Vendor Content

From heavy lifts to high-rep endurance, strength training exists on a continuum. Here’s how to segment each type to satisfy member needs and keep them...

For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff time. Keeping existing members costs...

Dan Young, president and CEO of Performance Food Centers, shares essential equipment for shake bar success. Operating a successful shake bar relies on having the...

For today's health and fitness clubs, equipment and amenities alone are no longer enough to win over members. Increasingly, people are seeking a sense of...

Every day, fitness clubs and studios generate thousands of data points through ads, leads, check-ins, bookings, and cancellations. Hidden within those numbers are valuable insights...

Devin Meister, Content Marketing Manager at ClubReady and Clubessential Holdings, shares insights on why speed to lead matters and smart ways to accelerate your communications....

Developed by a team with more than 30 years of industry experience, Fitness2020 was built on the idea that fitness should be approachable, supportive and...

Chris Perkins, the national director of facilities for The Edge Fitness Clubs, has witnessed the brand grow from seven to over 40 locations in his...