It’s October and not too early to begin implementing promotions for the upcoming holiday season. This year has brought unique challenges, and gyms, fitness centers...
Read moreDetailsPhishing scams are on the rise during the COVID-19 pandemic. Cyber criminals play on our emotions and know vulnerable people are more likely to make...
Read moreDetailsWhen it comes to driving financial performance, fitness operators usually start by asking: How can I get more members? How can I improve member retention? ...
Read moreDetailsIt’s no secret 2020 has hit the fitness industry hard. However, it has been a time of reflection and learning on how to best serve...
Read moreDetailsHigh member churn is a perennial problem in the fitness industry, but as we all know, COVID-19 has triggered unprecedented mass cancelations. While it can...
Read moreDetailsShare of Mind Equals Share of Wallet As members explore alternative fitness content providers outside the club and rely more on themselves to maintain fitness...
Read moreDetailsIt’s the age-old introduction any trainer or coach has with their clients: “OK, but let’s warm-up first.” The concept of warming up the body prior...
Read moreDetailsMost clubs have taken the smart and necessary steps to prepare emergency response plans to be ready for fires and other emergencies, but COVID-19 has...
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