Southwest Fitness Holdings LLC, opens Crunch Arcadia in Phoenix, the location marks 100th club operated by parent group CR Fitness ...

Wearables and fitness tracking give operators new ways to personalize coaching, boost member engagement and improve retention. Members have more ...

It’s with deep sorrow that we join the Cooper Aerobics community — and the wider health and fitness industry — ...

Daily operators shape member experience through the decisions they make, the relationships they build and the service they deliver. Supporting ...

Orangetheory Fitness (OTF) is letting members use their own Apple Watch to connect to its in-studio performance-tracking platform. The option, ...

For a brand approaching its 20th anniversary and reaching its 1500th location, standing still isn't an option. Tianna Strateman, the ...

Kara Willis, the president of CycleBar, explains why sustainable boutique fitness growth will increasingly rely on both strong studio economics ...

The Athletic Business Show is happening November 17-19, 2026, in Orlando, Florida. As you head to the show to learn ...