FITNESS SF’s journey began with a shared passion between two brothers, Zsolt and Sebastyen Jackovics. The company started in 1989, ...

New research challenges the industry's long-held belief that more volume drives better results, showing shorter, high-effort sessions may deliver better ...

Anytime Fitness, a Purpose Brands’ company, announced a major milestone in the brand’s growth. Across its global franchise network, the brand averaged more than one new ...

Opening a fifth location feels manageable. Opening a fifteenth still feels controllable. But by the time a brand reaches 40 ...

Rusty Hosea of FitnessEMS, shares why silent churn is quietly draining memberships and how to keep members engaged before problems ...

Clive Chesser, the CEO of PureGym, shared the evolution of the brand from its start in the U.K. to its ...

Two of the industry’s most closely watched public operators — Life Time Group Holdings, Inc. and Planet Fitness, Inc. — ...

Industry marketing leaders share how alignment, personalization and education are reshaping digital marketing strategy across the member lifecycle. Digital marketing ...