Tag: Baby Boomers

Now in its 17th year, the annual ACSM’s Health & Fitness Journal survey helps guide health and fitness programming efforts ...

Here are some demographics to target in order to tap into the deconditioned market. 80% of the population is not ...

Baby Boomers need gyms now more than ever. Discover why and how exactly gyms can serve this population below. By ...

Larry Furia, the senior advisor to Shared Vision, LLC, shares why gyms should have payer contracts, and where the industry ...

This month we sat down with Sue Boreskie, the CEO of Reh-Fit Centre, to discuss active aging adult programs. How ...

Top Takeaway: What to know about the opportunity baby boomers provide, nuances in marketing to this group, and why Bloomberg ...

On June 17, REX Roundtables and Club Solutions Magazine presented the 11th installment of a weekly virtual roundtable series aimed ...

Fitness facilities are beginning to recognize the revenue potential of Baby Boomers (born 1946 through 1964). As the wealthiest generation ...