Chuze Fitness: A Brand Worth Celebrating
March 2, 2020
Consumers have a choice in regards to what brands they do business with. Choosing what club to patron is no different. The masterminds behind the Chuze Fitness brand understand this well and are striving to ...
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How GoodLife Aims to Break Down Barriers
January 23, 2020
GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down the common barrier of intimidation at the gym by focusing on being an inclusive and ...
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The Bottom Line: 10 Questions with Chad C. Waetzig
July 3, 2018
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the July issue, the conversation features Chad C. Waetzig, the executive vice president of marketing and branding ...
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