Member retention is one of the top obstacles faced by today’s gym and studio owners. Specialized studios are rapidly growing, providing more options to fitness goers. The businesses that retain their members do so by ...
I recently had a membership sales team member approach me to say, “It’s like my manager isn’t even listening to me.” This resonated with me. I knew both the manager and the team member to ...
I was talking to a friend a few months back during baseball season and something intriguing came up. Baseball players play 162 games a year, and get between 300 and 400 at bats during the ...
It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The truth is your brand is as exciting as you make it. Often the smallest clubs ...
To be a successful leader, it is imperative to have good communication skills. After all, it is your responsibility to effectively communicate a message. It is important to remember and use the following nine C’s ...
According to IHRSA’s 2016 report, “Profiles of Success,” over 18 million members have signed up for small group training (SGT). The reasons people are increasingly attracted to this fitness offering is obvious. Keeping them in ...
When Club Solutions asked me to pen some thoughts on leadership, I thought, “I can write all day about that.” Think about it: from the years of sports teams, to personal relationships, to professional experiences, ...
We all suffer from constant information overload. So, how do we ensure our members don’t simply discard all of the important messages we need to communicate to them? Here are five practical tips. 1. Teamwork ...
Your phone just rang, and you see the voicemail message pop-up on your home screen. It was an unrecognized number and based on past experiences, you conclude it’s just another sales call. You’ll check it ...
One of email marketing’s biggest challenges is being engaging enough to not get your message deleted. People sift through dozens or hundreds of boring, programmed email subject lines daily for something interesting. Once they do, ...
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