Things have certainly changed, and the “new normal” in the fitness world brought on by COVID-19 should be influencing your communication strategy. The way gyms have been run since their inception is now cause for ...
Running a profitable in-house restaurant or café can be quite challenging for some club owners. While some may just see cafés as another project to keep track of, they can be a great revenue stream ...
Regardless of what high-end technology, fancy equipment or awesome programs your club has to offer, none of it matters unless you have a strong membership base that keeps returning year after year. This is why ...
Most clubs have taken the smart and necessary steps to prepare emergency response plans to be ready for fires and other emergencies, but COVID-19 has certainly underscored the notion that clubs — and all types ...
On June 10, REX Roundtables and Club Solutions Magazine presented the tenth installment of a weekly virtual roundtable series aimed at helping clubs navigate through the COVID-19 crisis, sponsored by Instinctive Insights. Panelists included Kari ...
As I write this mid-April, none of us know the end game to the coronavirus pandemic and nationwide shutdowns. Although some gyms have received the all-clear to reopen, others are still in limbo. And the ...
On May 13, REX Roundtables and Club Solutions Magazine presented the sixth installment of a weekly virtual roundtable series aimed at helping clubs navigate through the COVID-19 crisis, sponsored by FITLIFE. Panelists included Frank Lawrence, ...
According to a recent study, over 68% of consumers said they text more than they talk on their smartphones. This statistic shows club members and prospects are more likely to engage with gyms and studios ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
Member retention is one of the top obstacles faced by today’s gym and studio owners. Specialized studios are rapidly growing, providing more options to fitness goers. The businesses that retain their members do so by ...
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