On May 13, REX Roundtables and Club Solutions Magazine presented the sixth installment of a weekly virtual roundtable series aimed at helping clubs navigate through the COVID-19 crisis, sponsored by FITLIFE. Panelists included Frank Lawrence, ...
According to a recent study, over 68% of consumers said they text more than they talk on their smartphones. This statistic shows club members and prospects are more likely to engage with gyms and studios ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
Member retention is one of the top obstacles faced by today’s gym and studio owners. Specialized studios are rapidly growing, providing more options to fitness goers. The businesses that retain their members do so by ...
I recently had a membership sales team member approach me to say, “It’s like my manager isn’t even listening to me.” This resonated with me. I knew both the manager and the team member to ...
I was talking to a friend a few months back during baseball season and something intriguing came up. Baseball players play 162 games a year, and get between 300 and 400 at bats during the ...
It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The truth is your brand is as exciting as you make it. Often the smallest clubs ...
To be a successful leader, it is imperative to have good communication skills. After all, it is your responsibility to effectively communicate a message. It is important to remember and use the following nine C’s ...
According to IHRSA’s 2016 report, “Profiles of Success,” over 18 million members have signed up for small group training (SGT). The reasons people are increasingly attracted to this fitness offering is obvious. Keeping them in ...
When Club Solutions asked me to pen some thoughts on leadership, I thought, “I can write all day about that.” Think about it: from the years of sports teams, to personal relationships, to professional experiences, ...
