From the name to the programming to the location, much about Cheetah Gym Wicker Park/Bucktown is unique. Of Cheetah Gym’s three clubs, the Wicker Park/Bucktown location opened in 2003. It resides in a building that ...

All too often the process of pitching a prospect takes on a robotic, generic tone. Instead, set your gym apart by being genuine. The best way to do so is to put yourself in the shoes ...

The first quarter is down — how did you do with your retention plan so far? For most of us we had the largest growth of new members we will see all year. But the ...

Small group training has and continues to expand in scope and practice. Many clubs are seeking ways to differentiate from small studios through these offerings. While it is impossible to have every form of training, ...

In this new age of digital marketing, the key buzzword is content. So how do we develop good content and what will ignite our readers to share that content? Here are some basic guidelines I ...