How The Atlantic Club Markets Its Training Programs to Engage Members
September 6, 2018
Seasoned health club owners know engaging programming is the best way to keep members plugged in. And getting your members involved in your training programs in the first place will take a concentrated marketing effort. ...
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Striking the Perfect Balance
June 1, 2018
Small group training (SGT) classes can be tricky to master, with sizes that can approach that of group exercise programs, but with the engagement level of personal training. How can you strike the perfect balance ...
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Student of the Game
April 1, 2016
When Eric Casaburi, the CEO of Retro Fitness, was 13 years old, he wanted to join a gym. The problem was, his family couldn’t afford it. Not one to be deterred by financial circumstances, he ...
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