Understanding the Gen Z Opportunity
Gen Z accounts for 80% of the fitness market. Here is how you can best capitalize on the younger generation. ...
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Tag: Les Mills
The ‘Untapped Market’: Les Mills Report Lifts the Lid on Gen Z Fitness
New global report from Les Mills provides a comprehensive picture of what Gen Z want from a workout and how ...
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Younger Members: Your Club’s Next Big Opportunity
Sean Turner, the CEO at Les Mills U.S., shares how to engage younger members at your facility. Gen Z and ...
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New LES MILLS Strength Development
LES MILLS Strength Development provides innovative group training for clubs to deliver the results, strength and empowerment that younger generations ...
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adidas and Les Mills Announce New Partnership
adidas and Les Mills announced a new partnership that brings the two sports powerhouses together to shape the future of ...
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Targeted Core Classes Antidote for Back Pain Pandemic
Up to 85 percent of us will suffer lower back pain in our lifetime, but new research suggests targeted core classes ...
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The Omnifitness Revolution
The speed at which your facility leans into the omnifitness revolution will determine how quickly you get ahead in 2023. ...
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Catering to Gen Z
According to the 2019 LES MILLS Global Consumer Fitness Survey, Millennials and Gen Z are the overwhelming majority in the ...
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