Fitness has never been bigger. In fact, it’s the world’s biggest sport with 61 percent of people who exercise regularly doing gym-type activities, according to the Global Consumer Fitness Survey 2013. But retention remains the ...
Many cycle studios in multi-purpose facilities sit dormant 80 percent of the time — generating low return on investment. In contrast, cycle boutiques are growing fast and generating twice the revenue per customer. In 2014, 42 percent of U.S. ...
Are we seeing a wave of fitness consciousness? I know we still have an obesity epidemic, but are we also, at the same time, seeing a trend of extreme fitness? In the early 2000s we ...
Les Mills announced it is now making a simple, functional sports nutrition product called LES MILLS™ Good Protein. LES MILLS™ Good Protein powder is low carbohydrate and contains only six ingredients. This close-to-source, dairy-based protein ...
Three Gold’s Gyms in the greater Los Angeles area have bolstered their group training offerings with the addition of the LES MILLS GRIT™ Series at clubs in Hollywood, Simi Valley and Valencia. LES MILLS GRIT™ ...
Reebok and Les Mills announced a new partnership, and to mark their alliance, released a short film, ‘Revolution,’ which celebrates the evolution of studio fitness, from the 1980s to today. The film was created by ...
Les Mills announced its entry into the virtual exercise world recently with its LES MILLS™ Virtual program. The program provides video-based workouts to clubs across the world to use during non-peak times throughout the day. ...
Les Mills, the world’s largest provider of group training programs, has announced that it was selected as World Gym International’s “Approved Global Vendor” for group fitness and small team training for all 180 World Gym ...
Following the launch of the Les Mills SMARTBAR™ weights system, the Les Mills SMART TECH line has delivered the SMARTSTEP™ — an advanced version of the classic step that increases safety, efficiency and results in ...
The Les Mills Ultimate Studio Search in conjunction with “Club Business International” is searching for the most inspirational group fitness studios to highlight great design and hopefully raise standards across the industry. Nominations open and ...
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