New Les Mills Campaign Taps Top Creatives and Louis Armstrong to Redefine the Joy of Working Out
Global fitness leader Les Mills has unveiled a new campaign to help clubs challenge preconceptions of exercise and celebrate the ...
Read moreDetails
Tag: Les Mills
NYSC Brings New Les Mills Training Innovations Stateside
New York Sports Club (NYSC) has become the first U.S. operator to launch two new boutique concepts from Les Mills ...
Read moreDetails
Les Mills Leans into Strength and Pilates Trends with LES MILLS SHAPES
LES MILLS SHAPES is a low-impact strength-based workout inspired by Pilates, barre and power yoga. LES MILLS SHAPES has been ...
Read moreDetails
Understanding the Gen Z Opportunity
Gen Z accounts for 80% of the fitness market. Here is how you can best capitalize on the younger generation. ...
Read moreDetails
The ‘Untapped Market’: Les Mills Report Lifts the Lid on Gen Z Fitness
New global report from Les Mills provides a comprehensive picture of what Gen Z want from a workout and how ...
Read moreDetails
Younger Members: Your Club’s Next Big Opportunity
Sean Turner, the CEO at Les Mills U.S., shares how to engage younger members at your facility. Gen Z and ...
Read moreDetails
New LES MILLS Strength Development
LES MILLS Strength Development provides innovative group training for clubs to deliver the results, strength and empowerment that younger generations ...
Read moreDetails
adidas and Les Mills Announce New Partnership
adidas and Les Mills announced a new partnership that brings the two sports powerhouses together to shape the future of ...
Read moreDetails