• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Supplier News

adidas and Les Mills Announce New Partnership

Les Mills by Les Mills
February 8, 2023
in Supplier News, The Pulse, Vendor Content
0
adidas
Share on FacebookShare on LinkedIn

adidas and Les Mills announced a new partnership that brings the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage.

The collaboration will usher in a new age of fitness, combining innovative technologies with thrilling live fitness experiences to change the way the adidas community experiences workouts and inspire the next generation of training fans.

Driven by a collective commitment to the sport of training, the collaboration is set to revolutionize omnifitness workouts by offering enhanced experiences both live and digitally, in addition to a new series of Gen-Z focused programs. The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to over 300 million adiClub members. A range of exclusive benefits will also be available, with more details to be revealed soon.

Under the partnership, the latest high-performance adidas training apparel, footwear and accessories will be worn by the industry-leading Les Mills global athlete network. Available for both instructors and the community alike, adidas have crafted collections and products to specifically support key activity pillars, including HIIT, strength and yoga.

Highlights include the Designed 4 Training Series (D4T) – apparel built for freedom of movement and breathability for intense workouts like LES MILLS GRIT. Alongside this, the adidas Dropset trainers provide a low dual-density midsole drop, designed to enhance correct form and stability for strength workouts such as BODYPUMP. Whilst the leading adidas bra and leggings collections continue to pave the way for innovation in women’s sports performance apparel, with garments for all forms of training, from BODYBALANCE to BODYCOMBAT.

“We’re very excited to partner with Les Mills, which is such an iconic brand in the health and fitness world,” said Aimee Arana, the general manager of sportswear and training for adidas Global. “The partnership will enable us to embrace new technology that will combine the benefits of live training with the capabilities of digital services for our adiClub members — all supported by our latest innovations in training apparel, footwear and accessories. As part of this venture, we are excited to create new and unique workout experiences that tap into next-generation behaviors — supporting our mission to ensure everyone can benefit from the physical and mental well-being that training offers. At the heart of this collaboration is the commitment to our shared values, and we’re looking forward to accelerating the quality of live and in-home fitness and tailored regimes with Les Mills for our adidas community, no matter where they are based.”

“The brand partnership with adidas will redefine fitness for the next generation of training fans, driven by our focus on innovation, connection and motivation,” said Clive Ormerod, the CEO of Les Mills. “We will elevate the training experience by combining the best of live and digital to meet people where, when and how they want. By placing the community at the heart of all we do, we can inspire millions to be more active, and make good on our mission to create a fitter planet.”

The partnership will provide world-leading training experiences through digital innovation, while also delivering next-level live workout events in cities across the globe. October 2022’s LES MILLS LIVE London event, supported by adidas, set the tone with 5,000 attendees uniting for one of the largest group workout events ever staged, and the first to be filmed in virtual reality. Throughout 2023, adidas and Les Mills will continue to push the boundaries by creating an enhanced athlete journey for live fitness, with events taking place in Singapore, Los Angeles, Stockholm, Paris, Barcelona, and other global cities.

The Les Mills edit of the latest innovation in training apparel, footwear and accessories from adidas will be available at adidas.com/us/training.

Stay ahead in the fitness industry with exclusive updates!

Tags: adidasindustry newsLes Millspartnershipssupplier newsvirtual fitness
Previous Post

Episode 61: Leadership with Justin Drummond

Next Post

Crystal Wheeler Joins the Peake Media Team

Les Mills

Les Mills

Les Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s favorite group strength workout BODYPUMP, BODYCOMBAT, BODYBALANCE, LES MILLS GRIT and the world’s most cutting edge group experience LES MILLS THE TRIP. The company was founded by Les Mills — a four-time Olympian and head coach of New Zealand’s track and field team — who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified instructors in 22,000 clubs across 100 countries, as well as via various streaming and XR platforms.

Related Posts

cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Tony Scrimale
Club News

Tony Scrimale of CR Fitness Named North Castle Partners’ 2025 CEO of the Year

May 14, 2025
2025 Club Solutions Leadership Summit
Club News

Top Takeaways from the 2025 Club Solutions Leadership Summit

May 13, 2025
TSG Consumer Partners
Club News

TSG Consumer to Acquire EoS Fitness

May 12, 2025
Next Post
Crystal Wheeler

Crystal Wheeler Joins the Peake Media Team

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

March/April Issue 2025

March/April Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.