The key to UFC Gym’s social media success isn’t a result of the number of posts or tweets the company produces in a day. Instead, it’s a lot more personal. “I would rather have 100 ...
At inSegment, creativity, strategy and quantifiable marketing results are three valued components of e-mail marketing campaigns. Alexander Kesler, the president of inSegment, founded the company in 2007 and recently shared tips for putting together effective ...
The next time you are in the checkout line at your supermarket, take a look at the covers of the fitness magazines on the racks. The headlines scream out to you: “Flat Belly in 7 ...
Press releases are key in getting people to follow your company. If you’ve got a new product or a record-amount of sales to share with the world, crafting an informative and attention-grabbing press release is ...
With a new year comes newfound fitness motivation, which necessitates fresh marketing strategies by health clubs...(click above to view article)
Jim Worthington, the president and owner of Newtown Athletic Club, foresees a specific trend the industry will see in 2014...(click above to view article)
Mpell Promotions How should clubs change their marketing around the new year? There are a few things clubs could do: 1. Ramp It Up. The first quarter is typically the strongest for new member acquisition. ...
Phil Timmons, the national director of group training for Life Time Fitness in Chanhassen, Minn., put it best when he said, “There are over 600 different ‘gym brands’ in the industry, and hundreds of thousands ...
These days, Club Management Software does so much more than help club owners manage their businesses. Today, they use it as a part of their marketing strategy, in order to maximize member total, retention and ...
