Expansions by larger franchises are common in the fitness industry — less common is a startup club carving out its own niche and establishing sustainable success in a crowded market. A myriad of challenges faces ...
VIDA Fitness, one of the premier fitness brands in the Washington D.C. area, has another expansion planned. This new VIDA facility will be located at 4040 Wilson Boulevard, occupying three floors in the tallest mixed-use ...
Any operator with a single health club location will face an important decision: whether or not to expand. Expanding to multiple locations is the next big step for any club and presents many new opportunities ...
Floyd Mayweather, undefeated former boxing champion, has created a new brand of health clubs: Mayweather Boxing + Fitness. The gyms feature specialized boxing programming based on Mayweather’s own training regimens, virtual reality training, personal training ...
Gold’s Gym Southern California (Gold’s Gym SoCal) announced the opening of a new facility in Glendale, California. The 40,000-square-foot gym is the 17th location opened by brothers Angel and Willy Banos, who co-own Gold’s Gym SoCal, one ...
When you’ve invested in opening up a new club, you want to make sure you have people coming through the door on opening day. To ensure that happens, Donyel Cerceo, the marketing director of Merritt ...
