How 24 Hour Fitness Is Scaling Its Strategy for the 65-and-Older Demographic
At 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments, ...
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Tag: operations
Why Catalyst Fitness Eliminated the General Manager Role — and What Happened Next
For decades, the general manager role has been a cornerstone of health club operations. It’s the position owners lean on ...
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Designing for Belonging: How Modern Fitness Clubs Are Built Around Experience, Not Equipment
Fitness facility design has shifted in recent years, moving away from crowded, equipment-heavy floors toward more intentional, experience-driven spaces. Insights ...
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Why Risk Management Has Become a Business-Critical Priority for Fitness Clubs
In today's fitness industry, a loose cable, missing checklist or expired video clip can carry consequences far beyond the gym ...
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Why Loyalty — Not Retention — Is the Real Growth Strategy for Fitness Clubs
In an industry driven by attrition rates and length of stay, a shift is underway. Club operators are realizing that ...
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Scaling Fitness Operations with Clarity and Consistency with Matt Goebel of Woven
As fitness brands expand, the operational gaps between locations can widen faster than most leaders expect. Matt Goebel, CEO and ...
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Building a Safer Future: Injury Prevention and a Documented Safety Culture in Fitness Clubs
In today’s fitness industry, member experience drives everything: retention, referrals, revenue and reputation. Clubs invest in equipment, programming and technology, ...
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2025 Fitness Equipment Trends: What Drove Member Demand in Health Clubs
From free weights to smart strength, club leaders share what’s trending on the fitness floor and how data is shaping ...
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