Tag: Programming

The majority of Americans are not club members, but the majority of Americans do work. And therein lies an opportunity ...

Inside this special report:  Bread and Butter — Maximizing Personal Training Revenue: Insight from Fitness Formula Clubs' senior director of ...

One of the highlights at the newly renovated and expanded Midtown Athletic Club in Chicago is The Field, a 40-yard ...

Industry trend reports provide great insight into what is influencing consumer behavior. After evaluating some of these reports, I feel ...

Ultra-intense workouts have been popular over the past several years, from boot camps to HIIT. Club members want to work ...

How can you cater to all of the members in your club — the beginners, the moderate exercisers, the athletes ...

The No. 1 excuse for people to quit exercising is lack of time. Which is funny, because every advance in ...

Within your gym there are a variety of members who enjoy different pastimes, sports and recreational activities, from biking and ...