Your No. 1 Sales Weapon
January 30, 2020
In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills. We have all met salespeople who can’t listen. It’s like they just can’t do it. ...
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The Differentiated Prospective Member Experience
December 19, 2019
Let me first lead with this: What you “know” will often put you out of business. As the fitness industry has evolved over the last two decades, we have witnessed enormous shifts in what would ...
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163 Fitness Professionals Weigh in on Prospecting Best Practices
October 5, 2018
In 2017, IHRSA estimated the fitness industry earned $87.2 billion globally. Year-over-year, the industry continues to boom, yet reliable fitness data remains scarce and often inaccessible to fitness professionals. So, we turned to the wisdom ...
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