In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills. We have all met salespeople who can’t listen. It’s like they just can’t do it. ...
Let me first lead with this: What you “know” will often put you out of business. As the fitness industry has evolved over the last two decades, we have witnessed enormous shifts in what would ...
In 2017, IHRSA estimated the fitness industry earned $87.2 billion globally. Year-over-year, the industry continues to boom, yet reliable fitness data remains scarce and often inaccessible to fitness professionals. So, we turned to the wisdom ...
It’s a well-known fact health clubs only reach a small percentage of the U.S. market. This is a good and bad thing. Yes, it’s unfortunate clubs aren’t reaching more people — but on the flip ...
Like with any relationship, the honeymoon phase with your clients inevitably comes to an end. Clients get distracted. They no longer have time for you. Interest wanes. So how do you rekindle your relationships and ...
A big mistake gym owners or sales consultants make when touring their facility is they don’t know what they are selling. The typical scenario looks like this: Prospect walks in and inquires about the gym. ...
Over the years, we have learned many interesting facts regarding prospects and the many obstacles they feel stop them from getting fit. It has almost become common knowledge through social media, news and entertainment that ...
We’ve all been there. A friend comes to you about a problem, concern or something that’s been on their mind. As a friend, you listen and hear what they have to say and genuinely try ...
The Current Issue
