Regardless of what high-end technology, fancy equipment or awesome programs your club has to offer, none of it matters unless you have a strong membership base that keeps returning year after year. This is why ...
Now more than ever we have an opportunity — a moment in history to redefine our industry, to better serve our members and communities, and to reshape their perception of what we offer. With ...
The club industry experienced a momentous challenge with the coronavirus pandemic. After months of being shut down, you may be eager to start digging into your retention rates, but Karen Raisch-Siegel, the executive director at ...
Are you serious about retention? You may think you are, but here are some questions to consider: Do we really know what our members want, or do we think we know? Is improved retention a ...
Are you eager to help your staff engage members? Looking for a tool to help them take initiative and engage members? Teach them to “ASSIST” members. I was taught this simple acronym years ago. It ...
Here are three keys to retaining your top talent: Onboarding. It’s important to have a solid onboarding process for new employees — something more than just a packet to follow as the new hire trains ...
Consumer products and services are almost entirely available through mobile applications that provide on-demand access — car and rental service, food delivery, hotels and office space. Not only are these services available on mobile devices, ...
“Retention is everyone’s business.” These words from Kristen Green ring true for every club in the industry. Of course, the mission is to help people achieve healthier lifestyles, but the business boils down to keeping ...
It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively impact retention. So, how can we do better? The answer ...
While we often take the time and effort to budget and strategize for sales success, it is equally important to develop and implement a retention strategy for your business. The following steps are important: Know ...
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