From wall colors to how many pieces of equipment to include in a space, there are a lot of things to consider when your club is opening a new location. However, one major thing to ...
Group X is consistently one of the most popular programs in health clubs. In fact, it has turned into a viable profit center and retention tool for clubs across the country. As members flock to ...
Social media is ever changing. Each year, new platforms and trends pop-up, making it challenging to know where to invest your club’s time and marketing budget. Regardless, social media is ever growing and not investing ...
Today’s infinitely connected world provides countless ways for you to get your message to consumers, from pay per click and social media ads to TV, radio, print and billboard ads. Each is effective in its ...
The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second in the world of social media advertising. Let’s start with the big one: Facebook. Despite ...
In today’s world, the consumer has the advantage when shopping for a new fitness family. Gyms now scale from 3,000-square-feet studios to 70,000-plus mega gyms, making it tough to compete and even tougher to separate ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The truth is your brand is as exciting as you make it. Often the smallest clubs ...
The best way to ensure members stay engaged at your club is to help them form a community. And fewer things create a stronger sense of belonging than the friendly competition of a fitness challenge. ...
You have questions, we have answers. This month we spoke with the social media manager at Gainesville Health and fitness about social media marketing strategies. What platforms is GHF on, and how did you go ...
The Latest from CS
The Current Issue
