It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The truth is your brand is as exciting as you make it. Often the smallest clubs ...
The best way to ensure members stay engaged at your club is to help them form a community. And fewer things create a stronger sense of belonging than the friendly competition of a fitness challenge. ...
You have questions, we have answers. This month we spoke with the social media manager at Gainesville Health and fitness about social media marketing strategies. What platforms is GHF on, and how did you go ...
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure you’re getting the most out of your fitness business’ Facebook ...
As a health club marketer, there are a variety of mediums and channels you can pour your time and energy into. But have you considered video marketing — specifically for social media? “With video accounting for ...
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns on other platforms. Saturation is the key to any marketing ...
As a health club marketer, it’s likely your business has a presence on Facebook, Twitter and maybe even Instagram. But what about LinkedIn? As a professional-oriented social media platform, some club operators may overlook the ...
Instagram is one of the most popular social media platforms, second only to Facebook and YouTube. And according to Hootsuite, of Instagram’s 1 billion monthly active users, “more than 500 million of them use the platform every ...
As the industry produces a greater variety of exercises and number of clubs in every market, getting connected with current and prospective members is more important than ever. And one of the best ways to ...
Seasoned health club owners know engaging programming is the best way to keep members plugged in. And getting your members involved in your training programs in the first place will take a concentrated marketing effort. ...
