In today’s world, the consumer has the advantage when shopping for a new fitness family. Gyms now scale from 3,000-square-feet studios to 70,000-plus mega gyms, making it tough to compete and even tougher to separate ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The truth is your brand is as exciting as you make it. Often the smallest clubs ...
The best way to ensure members stay engaged at your club is to help them form a community. And fewer things create a stronger sense of belonging than the friendly competition of a fitness challenge. ...
You have questions, we have answers. This month we spoke with the social media manager at Gainesville Health and fitness about social media marketing strategies. What platforms is GHF on, and how did you go ...
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure you’re getting the most out of your fitness business’ Facebook ...
As a health club marketer, there are a variety of mediums and channels you can pour your time and energy into. But have you considered video marketing — specifically for social media? “With video accounting for ...
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns on other platforms. Saturation is the key to any marketing ...
As a health club marketer, it’s likely your business has a presence on Facebook, Twitter and maybe even Instagram. But what about LinkedIn? As a professional-oriented social media platform, some club operators may overlook the ...
Instagram is one of the most popular social media platforms, second only to Facebook and YouTube. And according to Hootsuite, of Instagram’s 1 billion monthly active users, “more than 500 million of them use the platform every ...
