All posts tagged "social media marketing"
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How to Get the Most Out of Facebook
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure...
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How to Create Video Specifically for Social Media
As a health club marketer, there are a variety of mediums and channels you can pour your time and energy into. But have you considered...
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Email Marketing Part 2 — Integration with Other Advertising
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns...
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Should Your Health Club Be on LinkedIn?
As a health club marketer, it’s likely your business has a presence on Facebook, Twitter and maybe even Instagram. But what about LinkedIn? As a...
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Best Practices for Instagram Marketing
Instagram is one of the most popular social media platforms, second only to Facebook and YouTube. And according to Hootsuite, of Instagram’s 1 billion monthly...
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How Members Can Become Social Media Ambassadors
As the industry produces a greater variety of exercises and number of clubs in every market, getting connected with current and prospective members is more...
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How The Atlantic Club Markets Its Training Programs to Engage Members
Seasoned health club owners know engaging programming is the best way to keep members plugged in. And getting your members involved in your training programs...
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Social Media ROI
Social media can be a powerful tool for health clubs, simultaneously allowing for lead generation and engagement with current members. But although you may know...
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Ask the Expert: Kristin McConnell on Social Media
You have questions, we have answers. This month we spoke with Kristin McConnell, the marketing director of The Atlantic Club, about social media. What are...
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In the Digital Age, Sneeze It Helps Retro Fitness Move Fast
In today’s digital age, it’s important for club operators to be able to move fast and adjust their marketing strategies as conditions change. According to...
