Serving the Deconditioned Market
January 3, 2022
Here are some demographics to target in order to tap into the deconditioned market. 80% of the population is not a member of a gym or health club. After the challenges brought on by the ...
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Teaching the How — Not Just the Why — of Exercise
November 5, 2021
How to best serve the “other 80%” to ensure exercise at your gym leads to a lifelong habit, and not just another failed attempt at being healthy. Today, many club operators are focused on attracting ...
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How to Break into the Deconditioned Market and Expand Market Reach
October 22, 2021
Over the past 18 months the industry has been hyper-focused on topics as we have collectively tried to navigate the pandemic. From sanitizing to socializing and outdoor fitness to on-demand, the topics have varied, but ...
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