Here are some demographics to target in order to tap into the deconditioned market. 80% of the population is not a member of a gym or health club. After the challenges brought on by the ...
How to best serve the “other 80%” to ensure exercise at your gym leads to a lifelong habit, and not just another failed attempt at being healthy. Today, many club operators are focused on attracting ...
Over the past 18 months the industry has been hyper-focused on topics as we have collectively tried to navigate the pandemic. From sanitizing to socializing and outdoor fitness to on-demand, the topics have varied, but ...