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Inside: The November 2022 Issue
Fitness World: A Story of Reinvention
How Fitness World, led by president and CEO Chris Smith, came out on the other side of bankruptcy newly revived...
Read moreHapana is Engineered for Engagement
Ten years ago, Jarron Aizen started a company while studying at the University of New South Wales in Sydney, Australia....
Read moreCryo: A Cool Recovery Offering
Cryotherapy (cryo) — the act of exposing the body to sub-zero temperatures as low as minus 220 degrees Fahrenheit to...
Read moreSearching for a Private Equity Partner
As a business owner in the industry, you may find yourself searching for a private equity firm. However, Robert Brewster,...
Read moreMore Than a Front Desk
The front desk is often the first thing members will encounter when stepping into a facility. As a result, their...
Read moreCatering to Gen Z
According to the 2019 LES MILLS Global Consumer Fitness Survey, Millennials and Gen Z are the overwhelming majority in the...
Read moreJake McCabe on TikTok Marketing
How long has your facility been using TikTok and why did you decide to start? We first started dabbling with...
Read moreCapitalizing on the Shift in the Marketplace
Growing and maintaining membership dues sits at the top of the revenue food chain for health clubs. It’s common practice...
Read moreStaffing for a Medical Fitness Center
Rhea Vaags-Olafson, the director of health and fitness at the Reh-Fit Centre, shares tips for staffing a medical fitness center....
Read moreWhy Digital Transformation in Clubs Has Stalled
The past year the industry has seen a dramatic shift in the perception of fitness technology and the need for...
Read moreIncreasing Loyalty Through Meaningful Engagements
Here, Tom Ostrander shares how sweating the “small stuff” can solidify your long-term presence in the market and create meaningful...
Read moreStudio Design: Your Next Big Win
Sean Turner shares how to power your progress through studio design and creating an experience that gets your members talking....
Read moreThe Bottom Line: Sean Todman
In the November issue, we sat down with Sean Todman, the president and owner at Renaissance Athletic Club. 1. How did...
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