With another IHRSA Convention and Trade Show in the books, use this “Cool Products” guide for a peek at the equipment, services and products you may have missed at IHRSA 2017.
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Affiliated Acceptance Corporation (AAC) delivers cost-effective payment processing, full-service billing and software solutions to fitness and martial arts businesses. We operate as your club back office support. Our client and customer care services increase cash flow through consistent payment processing, fast collection of overdue accounts, reporting for cash analysis and customer management. Our software provides easy access to your customer and financial data with one of the most comprehensive, customizable reporting tools available.
800.233.8483 — affiliatedacceptance.com — sales@affiliated.org
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Aktiv Virtual (AV) 
is the first AI personal trainer for the gym. Embedded within the Gym Rax® functional training Bay, the 24-inch HD display interacts seamlessly with audible cuing from Master Trainers. AV guides members through the form and function of each exercise, building toward incredible workout experiences each time. Members select workouts by time, genre and degree of difficulty. AV further pairs seamlessly with leading consumer wearables allowing the user to view and hear personal biometrics during every training session! Members and operators receive workout insights towards adapting training intensity and delivering meaningful results.
310.559.9949 — aktivsolutions.com — info@aktivsolutions.com
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CALU: 
California University of Pennsylvania offers convenient, flexible 100% online degree options in Wellness and Fitness and Sport Management. With programs from the bachelor’s through doctorate level, Cal U has a program that fits your educational needs. Graduates of Cal U’s programs are able to leverage their knowledge, skills and abilities to help improve the efficiency and effectiveness of their club operations and performance. For more information or to apply today, please visit calu.edu/go or contact us at calugo@calu.edu or toll free at 866.595.6348.
866.595.6348 — calu.edu/go — calugo@calu.edu
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Club-OS
handles all of the sales, retention and management needs in your studio or gym. With features such as automated follow-ups, in-depth reporting, email marketing and more, we help your business “Sell More. Do Less.”
888.812.2158 — club-os.com — hello@club-os.com
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Core-Tex 
provides a reactive training environment that challenges the muscles, joints and nervous system to get better and more resilient every workout. The patented design allows the base to move like no other training environment, creating a truly three dimensional experience versatile enough for seniors, kids and your most fit members. Core-Tex is great for small group or one-on-one training and why the finest clubs, professional sports teams and the industry’s best trainers are Core-Texing!
619.285.9218 — coretexfitness.com — sales@coretexfitness.com
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Daxko’s
product SpectrumNG delivers a truly integrated, single-source platform for taking health and fitness facilities to new levels of performance and capability. Our industry-leading knowledge in fitness facility software and expertise with club membership management help drive revenue growth and operational efficiency. We use advanced technology in a security–rich environment to build better relationships and engage more customers. SpectrumNG makes fitness membership management easy, helps execute your most ambitious business plans, and accomplish your most critical objectives.
877.729.4786 — daxko.com/csi
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Debitsuccess Clubware: 
Our fitness center management software Clubware is industry specific software designed with the health and fitness industry feedback. It includes responsive and innovative features, such as member management, front desk administration, comprehensive reporting and class management. Debitsuccess specializes in collecting any day, any frequency recurring payments from customers through our full-service payment platform. This includes billing, customer service, delinquent member follow up, and the highest international data security — level 1 Payment Card Industry Data Security Standard (PCI DSS).
855.202.2932 — debitsuccess.us — sales@debitsuccess.us
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Digilock® Axis:
A fresh approach to securing personal storage. A slim 8mm profile with an IP55 rating in a keypad or touch RFID interface is the perfect solution for any locker or cabinet storage application. With a simplified installation and patented cable-lock connector, Axis locks enhance every aspect from install to user experience. New to the NextLock line is the addition of a mobile application for even simpler lock management and auditing. Take your locker room to the next level with Axis by NextLock.
707.766.6000 — digilock.com — sales@digilock.com
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Epsilon
: Plan to win. The ultimate game plan for your gym. The end-to-end, multichannel marketing PLAN TO WIN includes: consultation, go-to market strategy, member summary profile reports, market penetration analysis, competition mapping and profiling, 12-month marketing calendar and multichannel activation. Epsilon helps you create marketing campaigns that connect you to new members. They help you select the right audience, the right time, the right media channels and a relevant and individually meaningful message. A great marketing performance is backed up by data, but Epsilon understands the importance of a human element that makes people bond to your brand. They get to the heart of what really matters.
866.362.7949 — epsilonlocal.com — sales@epsilonlocal.com
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Fit3D
is your one-stop wellness assessment solution. In one 35-second assessment Fit3D captures a full 3D body scan, weight, body composition, posture analytics, body shape scoring, hundreds of measurements and more. This one-stop system will decrease the time of your member assessments, empower your member experience and enhance your membership and personal training conversions. Fit3D just launched its marketplace, which allows you to make free profit simply by having your members use your Fit3D ProScanner.
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FitCloudConnect: 
IHRSA L.A. featured first time exhibitors FitCloudConnect and they definitely qualify for our Cool Products feature! Their Mobile Gym Platform allows club owners to quickly setup a mobile version of their club and offer members access to their classes, instructors and culture to enhance both the in-club experience and the anywhere virtual experience.
888.38.FITCLOUD — info@fitcloudconnect.com
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Fitness On Demand:
GROUP™ from Fitness On Demand™ provides users at your facility instant access to hundreds of premium fitness classes, available by schedule or on-demand using the on-site touch screen interface or the FOD™ mobile apps. Classes cast wirelessly to the large format video display of your choice, allowing any facility to transform even the most limited space into a cost-effective group fitness program with the variety, flexibility and instant access the modern consumer desires.
877.474.0505 — fitnessondemand247.com — info@fitnessondemand247.com
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Fitness EMS 
is a cloud system of best practices to standardize the repair and maintenance lifecycle for fitness centers. At the core, we enhance the lifecycle of repair by defining and creating connection points for every party and step of the operation. Our goal is to bring all parties together including manufacturers, service providers and fitness centers on the same easy-to-use platform with unmatched customer service.
770.807.3026 — fitnessems.com — rhosea@fitnessems.com
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Full Circle Padding
“Ultimate” Nylon Handles and Straps. Full Circle Padding manufactures an extensive selection of over two dozen different nylon handles and straps for use on any type of cable equipment, specifically for Free Motion, Life Fitness, Precor and Nautilus. Nylon handles are perfect for members who prefer a more natural movement when using equipment. Our handles are constructed of strong durable nylon webbing, heavy duty D rings and non-porous PVC grips and are sewn by hand in our facility to our specific standards.
800.875.7780 — fullcirclepadding.com — info@fullcirclepadding.com
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GlideFit
is the leader in Aquatic Based Stability Training (ABST). The GlideFit enables gyms and clubs to get the health benefits of functional fitness, with a unique product and programming. Every GlideFit is built with the same commercial grade quality standards that you’ve come to expect from Glide products.
888.927.9405 — glidefit.com — info@glidefit.com
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Gymtrack
Analytics: Do you know what happens in your clubs? Gymtrack Analytics tracks usage across all strength and cardio equipment, so you can understand exactly how members spend their time inside your gyms. No more guessing if the equipment mix is appropriate for your members. No more hearsay and anecdotal evidence of equipment popularity and trends. No more fog of war once a member signs up and signs in. Operating your gyms without data is guessing. #freethereps.
613.620.0522 — gymtrack.com — info@gymtrack.com
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Hedstrom
Fitness is proud to present the next generation Surge®, the Storm. The sleek new design and restructured handle options provide greater accessibility and comfort while allowing for multiple new exercises and uses. What makes this product unique is the Hydro-Inertia® technology. Hydro-Intertia® is the utilization of water to create an unstable resistance that increases core strength and stability during exercise. The Surge® Storm is 42-inches in length and can hold up to 65 pounds of water. Two soft grip handles, one long centered handle and end-cap grips allow for a wide range of motion.
800.810.6528 — hedstromfitness.com — sbrown@hedstrom.com
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IdentityOne
IDlink Unattended Check-in is a drop-in replacement for current member check-in methods such as barcode scanning and card readers. The terminal includes a built-in touchscreen, a fingerprint scanner, a barcode scanner and a relay switch so you can connect the terminal to a turnstile, gate or internal door system. A cellular data connection is included to tie everything together with your membership management software. IDlink’s Unattended Check-in solution is intended for indoor use only.
470.338.7453 — cardlesscheckin.com — andrew.mobley@identityone.net
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Jacob’s Ladder 
produces Jacobs Ladder, Jacobs Ladder 2 and Stairway. All three products are self-paced and designed for commercial use. Jacobs Ladder and Stairway are self-powered and backed by a 4-year parts, 1-year labor warranty. All three products are made in the U.S.
716.692.1455 — jacobsladderexercise.com — info@jacobsladderexercise.com
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Jonas Fitness 
showcased its new SMS Marketing Platform at IHRSA 2017. Engage™ helps club operators build loyalty, engage and retain members, and recover overdue payments through a non-intrusive, text messaging medium. Whether for generic promotional communications or billing decline collection, this solution will offer Jonas Fitness clients advanced online tools to reach their members with precision, while simultaneously helping them build brand recognition and increase their marketing ROI. Request a demo online at info.jonasfitness.com/engage-jonas-sms-marketing.
888.590.0026 — jonasfitness.com — salesinfo@jonasfitness.com
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Keiser:
As the industry’s only indoor group cycling bike built around you the rider, you the gym owner and you the service technician, the Keiser M3i fits all body shapes and sizes and achieves a quiet — but true — road-bike experience inside your gym or home, doing it all with the simplest of engineering designs.
800.888.7009 — keiser.com/ihrsa — info@keiser.com
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Kiefer USA FitZone: 
Fit the Right Floor to the Right Application! Kiefer USA offers a wide selection of industry leading fitness products and flooring to fit the needs of any fitness facility. Our brand-new line of fitness flooring, FitZone, was the highlight of our booth at IHRSA this year. FitZone flooring can handle everything from free weight areas, Group X and cardio, to locker rooms and common room installations. Included in our FitZone brand is the FitZone Mat. This mat offers unsurpassed quality and durability to handle continuous use in group exercise environments.
800.322.5448 — kieferusa.com/by-brand/fitzone — info@kieferusa.com
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KORR CardioCoach:
equipment will give your clients precise and personal information to help them succeed in their workouts. Each client comes to your facility with a determination to reach their personal fitness goals, but don’t know how to turn that motivation into success. CardioCoach allows them to define their workout zones, identify calories burned as fats versus carbs, and calculate EPOC, leading to a more efficient workout. Client success is your business — so make it personal with VO2 Max Testing by CardioCoach.
877.859.3007 — korr.com — support@korr.com
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Landice Inc. 
has built its reputation on the quality and craftsmanship of its treadmills since 1967. The L10 is our newest treadmill specifically designed for demanding club environments. With its 5-horsepower AC drive, the L10 is the perfect complement to any commercial setting. Its sleek design and durable construction are trademark elements to Landice’s engineering heritage, making it a machine you can depend upon. The L10 is on sale for $3,995 until April 24, 2017, and carries a 5-year parts and 1-year labor warranty. Take advantage of our special IHRSA offer — please call 800.526.3423 today!
800.526.3423 — landice.com — sales@landice.com
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Markel
: Designed to meet the coverage needs of the health and fitness industry — whether you are a Pilates studio or full-service facility — Markel’s health club program offers a range of competitive insurance coverages and services that address the unique risks of fitness clubs and studios. We are also the industry’s leading provider of professional liability coverage for group exercise instructors including personal trainers, martial arts and yoga instructors. General coverages include: abuse and molestation, business income, business property, general liability, workers compensation and more. Get a quote today!
888.245.3495 — markelhealthclub.com/direct — dawilliams@markelcorp.com
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Matrix Fitness: 
Discover the MX4 Training System to create a signature group training experience that attracts, engages and retains members like nothing else. The MX4 Training System leverages Matrix-exclusive equipment and original turnkey programming to address multiple aspects of fitness — cardio, power, strength and endurance — in a unique, motivating and results-driven multi-modality framework. Certified Master Trainers guide members safely through flexible progressions to help them establish, enhance and elevate their overall fitness, while building the kind of relationships that foster lasting loyalty. Offer the MX4 Training System at your facility, and members will experience the kind of group training they can’t get anywhere else.
866.693.4863 — matrixfitness.com — info@matrixfitness.com
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MINDBODY 
can help you strengthen your business, tackling all the fitness management needs of your facility, from member billing and class schedules to trainer rosters and payroll. With MINDBODY you can manage your business online or via mobile — streamlining your day-to-day tasks. And, your clients can easily book classes or appointments online or using the MINDBODY App. Attract new customers, increase your marketing and engagement, then track the success of your efforts — all in one place.
877.755.4279 — mindbodyonline.com — info@mindbodyonline.com
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MioGlobal
: Mio SLICE is the first wearable to translate your heart rate data into your PAI score, the most meaningful way to track all your activity. Personal Activity Intelligence™ (PAI) is a scientifically-validated metric that tracks your body’s response to all your physical activity, and gives you actionable feedback proven to help you optimize your health. SLICE also tracks sleep, steps, calories burned, smartphone notifications and more —all from a stylish and comfortable wristband.
330.990.0781 — paiforlife.com
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MYE Fitness Entertainment: AppAudio Club TV Audio on Smartphones. 
With a simple and free AppAudio download from the iTunes or Google Play store members may listen to club TV audio on their Apple or Android smartphones throughout the facility. A free, feature-packed AppAudio marketing platform enables operators to engage members with special promotional offers, videos and class schedules during listening sessions. Developed by the industry’s leading club TV and wireless TV audio solutions provider, MYE AppAudio is also featured in leading club mobile apps including Netpulse, Virtuagym and MobileFiT.
800.779.6759 — myefitness.com — sales@myeinc.com
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MYZONE:
The MYZONE system now allows clubs to download more than 500 virtual classes for free! The goal of virtual classes is to build perceived value into a sales tour for those new members who are intimidated by group environments. Virtual classes also allow clubs to use “dead space” during off-peak times. MYZONE has a variety of classes available through the system including: HIIT, yoga and cycling.
312.870.4800 — myzone.org — headoffice@myzone.org
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Netpulse, 
the #1 provider of mobile apps for health clubs, showcases five new features that are transforming the way club operators acquire new members and upsell. The five add-on features for your club’s mobile app include: 1. Advanced Referrals: Leverage members’ smartphone contacts to supercharge referrals. 2. Guest Pass: Provide prospects a digital guest pass to experience the club hassle-free. 3. Rewards: Motivate members to take actions that further their engagement and benefit the club, such as making referrals. 4. Geotargeting: Make impulse offers to members currently inside the club, such as purchasing an open personal training session. 5. Mobile Feedback: Gather real-time feedback from members on their smartphones.
877.NETPULSE. — netpulse.com — sales@netpulse.com
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NuStep: 
Attract more members with the NuStep recumbent cross trainer. The NuStep features an inclusive design and a low-impact, full-body cardio and strength workout ideal for users of virtually all fitness levels. Features include: Eight workout programs and 15 resistance levels; Low step-through for easy access; Supports users up to 500 pounds. Quality built and durable, NuStep cross trainers consistently earn superior customer satisfaction ratings. “Take That Step” and add NuStep to your club today.
800.322.2209 — nustep.com — info@nustep.com
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Octane Fitness Zero Runner®: 
A hybrid of a treadmill and elliptical, the innovative ZR8000 replicates real running but without any stressful impact. With independent hip and knee joints, the ZR8000 offers customized movement that mimics human biomechanics, with strides up to 58 inches. The Zero Runner is whisper-quiet and has no belt, deck or cord.
888.OCTANE4 — octanefitness.com — sales@octanefitness.com
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Ojmar: 
A good lock system means simplicity and reliability for you and your customers. Ojmar combines the most reliable technology with extensive market experience to offer you a series of products which can adapt to the needs of an entire facility. Ideal for wet and humid locker rooms, Ojmar has a full range of lock solutions for your facility. Our aim is to make the complicated simple.
616.392.3006 — ojmar.com — jameso@ojmar.com
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Polar: 
The most rewarding fitness choice for your club. Polar Club is an all-in-one health club solution that brings heart rate based training to group exercise classes. With advanced online class sign up, instructor management reports and engaging group exercise classes, Polar Club allows you to offer a premium workout experience that is rewarding for you and your club members.
800.290.6330 x 3018 — polar.com/us-en/club — healthclub.division@polar.com
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Power Systems Exclusive: 
Use the Foam Vault Box to jump, hop, push and press your way over obstacle or flip it on its side to expose a slanted training surface. The Vault Box is the perfect multi-functional training tool for both dynamic movements such as lateral hops, step ups or plyo jumps and static movements such as split lunges and elevated planks. The solid and sturdy compressed foam is covered with black vinyl to eliminate any sharp edges and prevent injuries. This 36-inch wedge platform is lightweight, durable and portable for indoor/outdoor use. Perfect for functional and circuit training.
800.321.6975 — powersystems.com
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sofSURFACES: 
At 2.00 to 2.75 inches thick, duraSOUND Rubber Acoustic Tiles were engineered to deliver a new standard in sound mitigation for the fitness industry. These all-in-one fitness floor tiles are engineered to control vibrations, minimize low-frequency impact noise from heavy weight drops — reducing the transmission of audible structure-borne sound by up to 38 decibals! Similar in appearance to our 1.25-inch duraTRAIN Fitness Tiles, this product offers the same best-in-industry Limited Lifetime Warranty, superior aesthetics and unmatched durability; however, it promises to deliver an even better acoustic experience for both your customers and neighboring businesses and tenants. Customized color blends available.
800.263.2363 — sofsurfaces.com — info@sofsurfaces.com
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Soundog:
Enhance member experience, lower maintenance costs and increase marketing reach with Soundog’s Easy 3-Step Engagement. Step 1: Soundog’s mobile app allows club members to choose which TV audio they want to hear over Wi-Fi, through their smartphones. Step 2: Soundog’s easy-to-use marketing command center engages customers with new class announcements, special offers and more. Step 3: Eliminate expensive cardio equipment mounted audio receivers, while providing audio to your entire gym!
877.959.5105 — mysoundog.com
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SportsArt
z: The G510 ECO-POWR Indoor Cycle is part of SportsArt’s revolutionary green technology line of cardio equipment, which incorporates built in micro-inverters. It’s the first of its kind to harness the power generated throughout a workout and put it back into the grid. When plugged into any standard power outlet the human energy generated converts to utility-grade electricity, offsetting significant savings for the club owner.
800.709.1400 — gosportsart.com — info@gosportsart.com
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STYKU
is proud to launch our newest S400 3D body scanning system. The S400 is the newest way to track your members’ progress using state-of-the-art 3D technology. In addition to measuring body fat percentage and tracking precise body measurements, the S400 takes innovation a step further with four built-in RealSense Intel cameras, an updated tower design with new color options and LED technology, activated voice commands for proper scanning placement, and Bluetooth capabilities for wireless scanning. This is truly innovation at its finest. Be a part of the new gold standard in fitness assessment. Be Styku.
323.372.2628 — styku.com — info@styku.com
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Symmetry Central SKY PRESSCYCLE:
Produces SKY High Results. When you use the SKY PRESSCYCLE you are able to lift weights without the use of leverage. You pedal and lift weights at the same time, which allows you to develop core stabilization and build strength much faster than with traditional machines. Symmetry Central offers a 30-day money back guarantee to eliminate any risk and allows you to experience deep, balanced, power with peace of mind.
212.255.7430 — symmetrycentral.com — info@symmetrycentral.com
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Total Gym: ELEVATE™ 
your facility with the only functional bodyweight resistance circuit that works on an incline, against gravity. Offering safe and effective strength training, the Total Gym® ELEVATE Circuit™ is perfect as a “self-serve” on the gym floor, for personal training, small group training or bootcamp station. The five-piece circuit uses less than 220 square feet of floor space and with over 80 exercises, each piece easily accommodates or challenges any fitness level. In a new sleek matte black finish, the circuit now includes fully adjustable Core and Row Trainers with seven levels of increments for an even more challenging workout.
858.764.0078 — totalgym.com — ralph@totalgym.com
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True Fitness Full Body Press: 
TRUE’s Composite Strength series includes the Full Body Press, Glute Press and Ab Crunch/Back Row. All three activate more skeletal musculature than any other strength machine on the market, strengthening muscles and burning calories faster. The Full Body Press replaces numerous upper and lower body exercises all in one, fluid movement and cuts workout time in half. Each machine fits all size users with minimal adjustments and feature maintenance-free, heavy-duty construction.
800.426.6570 — truefitness.com — marketing@truefitness.com
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TRX: 
Create the ultimate functional training zone in your facility with the TRX Studio Line. These customizable modular suspension anchoring and storage systems maximize space efficiency and exercise functionality, while emphasizing design and aesthetics to suit the needs of each unique member, space and activity. Activate and organize group studios, training areas and flexibility zones. All units include optional mounted TV and/or self-guided exercise options for mobility, multimodality training, upper body, lower body and core.
888.878.5348 — sales@trxtraining.com
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VFP LEAD SPIN
is the VFP lead generation tool based on our proprietary Health Age calculator, designed to complement your social media campaigns, drive web traffic into the club and open doors for corporate sales. VFP is now available as a complete solution or as individual components added to your existing systems.
877.837.1212 — vfp.us — info@vfp.us
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