• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home News

How to Get Through New Year Resolutions

Tyler Montgomery by Tyler Montgomery
January 6, 2010
in News
0
Share on FacebookShare on LinkedIn

ResolutionsWeb/BigAlmost every club around the country is facing the same situation at this very moment. Prospective members have started charging into clubs and racking up miles on treadmills like they did Wal-Mart aisles a month earlier.

It is true that times are still tough, but we are sure that fitness has stayed the number one goal on many American’s minds for the New Year. However, for club owners, this isn’t the time for mistakes to occur. Members need to feel the necessity of fitness and they need to feel better, quicker.

“People who have not worked out in a while, or at all, need to feel comfortable,” said Shawn Stewart, the operations manager for Gainesville Health and Fitness Centers. “They need to have fun, connect with other people, and most importantly, see results. We try to get people on programs such as circuit lines, Group Exercise, PT, etc.”

By getting new members involved in your club quickly, they will begin to see your club as an indispensable asset to their life. “We use the programs to connect members with staff and other members,” Stewart continued. “We have started a health and wellness social networking site called Zwurly.com for people to connect with other people with the same health and fitness interest, nutrition tips and workouts.”

Stewart said Zwurly.com was the brainchild for Gainesville’s “Get Better Team,” a group of managers from GHFC that get together once a month to find ways to make the company better. “We read the book “Tribes” by Seth Godin and started thinking of ways to get our members connected, both inside and outside our club,” he said.

zwurlyZwurly.com functions similar to other social networking sites like Facebook. It allows members to create profiles with biographical information and photographs. However, unlike Facebook, Zwurly has a targeted agenda – connect fit people and people with a desire to become fit.

The easy-to-use program allows people in similar areas to connect and set up jogs and workout schedules. With Zwurly, club members don’t have to worry about being alone at the gym. They can find other members at your club and connect via Internet communication.

Also, shows like the “Biggest Loser” has changed the way people perceive fitness. Although, they may not be jumping at the opportunity to workout in front of some of your in-shape members, they are dying to drop weight – the show has given them hope.

“We have started our own version of the ‘Biggest Loser” and it has been very successful,” Stewart said. “We also educate all members on ways to properly lose weight, build muscle and create a lifestyle of fitness.” One of the major problems associated with new members is attributed to results. Many times new members don’t see results fast enough, or they work to hard to quickly and burn themselves out. “With New Year’s resolutions this time of year, it’s important to educate people on how to make fitness a way of life,” Stewart continued. “It’s year round, not just something you do for a few months.”

The challenge to keep members interested in your club is ongoing. However, by focusing on the basics and getting people involved as soon as possible, losing people at a high rate will slow drastically.

By Tyler Montgomery – Editor

Stay ahead in the fitness industry with exclusive updates!

Tags: Customer Service BlogGrowthMarketing AlertsNews
Previous Post

Jeff Klinger Leaves Anytime Fitness

Next Post

MVP Joe Mauer Teams With Anytime Fitness

Tyler Montgomery

Tyler Montgomery

Related Posts

FTC’s “Click-to-Cancel” Rule
News

Court Strikes Down FTC’s “Click-to-Cancel” Rule

July 9, 2025
Fitness Ventures
News

Fitness Ventures Opens 60th Crunch Fitness Location, Marking Major Milestone in Nationwide Growth

July 1, 2025
Barry's
News

Barry’s Announces Leadership Transition as it Enters a New Phase of Global Expansion

June 26, 2025
D1 Training
News

D1 Training Surpasses 150 Locations

June 24, 2025
Bryan Thomas
News

Fitness Ventures Promotes Bryan Thomas to Chief Fitness Strategy Officer

June 20, 2025
Meet the Moderators of the 2025 Club Solutions Leadership Retreat
News

Meet the Moderators of the 2025 Club Solutions Leadership Retreat

June 16, 2025
Next Post

MVP Joe Mauer Teams With Anytime Fitness

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.