VIDA Fitness is muscling its way into the New Year with the grand opening of a new location. Urban Adventures Companies, Inc., the parent corporation for VIDA Fitness, announced that VIDA Fitness-City Vista will open its doors for business on Tuesday, January 24 at 12:30 p.m. making it the company’s fifth facility in Washington at 445 K Street, NW in the City Vista “city within a city” mixed-use residential complex in Washington DC’s Mount Vernon Triangle neighborhood. After a two-month, $500,000 intensified renovation of the former gym, Urban Adventures will unveil more than 25,000 square feet of upscale fitness space devoted to cardio, strength, group and personal training amenities.
Designed by Stoneking-von Storch Architects of Charlottesville, Va. and Hallock Design Group of Miami, Fla., VIDA’s newest location is strategically divided into three main zones to maximize members and guests’ wellness experience.
Zone one is dedicated to cardiovascular exercise housing state-of-the-art cardio machines, which include individual viewing screens, and the revolutionary Spin Studio. Divided by the VIDA Altar communal area that accommodates exercise towels and big screen television monitors. Zone Two is devoted to strength training with free-weight equipment by Life Fitness and Precor, and dumbbells provided by Intek. Zone Three is reserved for flexibility training and accommodates the Group Fitness Studio, Inner Fitness Studio and abdominal stretch areas. Standing apart from other locations, “City Vista has floor-to-ceiling glass on the entire South Elevation, making this an unusually bright and light-filled space,” said David von Storch, the owner of VIDA Fitness.
VIDA Fitness offers a variety of amenities including private saunas and steam rooms in both the men and women’s locker rooms. A guest lounge equipped with a “Fuel Bar” serving nutritional smoothies and healthy snacks will open in the second delivery phase slated for late 2012.The reinvigorating Aura Spa will also occupy this area and is slated to open its fourth location in 2013. Working hard to please its members, “The sophisticated ambience that is the VIDA Hallmark makes working out more enjoyable and interactive,” said Storch. “This along with the large selection of fitness and cardio equipment as well as an extensive group fitness programming, which are the hallmarks of VIDA Fitness.
“We’ve made VIDA Fitness a desirable urban lifestyle locale and are excited to bring our wellness concept to the Mount Vernon Triangle neighborhood. Whether you want to workout, chill out or simply hang out, VIDA is an artful arrangement of activity and atmosphere, and offers something for everyone.”
By 2015, Storch plans to have a total of eight VIDA Fitness locations opened and operating throughout the Washington DC metropolitan area. Completion of VIDA Fitness-City Vista brings them more than halfway toward that goal.
By Rachel Zabonick
