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Home Column

Attitude is Powerful

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
January 9, 2013
in Column, News, Operations
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Turning Prospects into Friends (Part 2)
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Your thoughts are the directions you are sending to yourself, to your staff and your members. If they are positive, proactive, and/or hopeful, you will shape your behavior and theirs, in constructive ways. On the other hand, if your thoughts are concerned, worried and scared, you will infect and impact yourself and your staff, with attitudes which will weaken and undermine the success of yourself, and your business.

A club owner in a mid-sized, rural town last week was recently asked, “how is the economic turmoil impacting your community and club?”

“We really haven’t noticed it,” was his reply.

I realized that for many people, if you have not been laid off and are not depending on investment income, and do not read the paper or watch TV, you might never know there is a recession. The media no longer has an election to report, so it has focused on recession. As you know, the media loves to exaggerate, report the worst and stir up people’s fears.

There is no question that banks are not lending, stock prices are down, Motor City executives have totally mismanaged the car industry, and several Wall Street firms have gone bankrupt morally, and/or financially. But that is not affecting the vast majority of people. I suspect that the higher your income bracket, the less impact. And that higher income bracket defines many of you your members.

As Henry Ford said, ‘Whether you think you can or you think you can’t, you’re RIGHT!’ The thoughts you have determine your life and the future of your career and club.

Shawn Stewart is the Operations Manager at Gainesville Health and Fitness Center. Contact him at shawns@ghfc.com

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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